Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 如何提高客戶到訪率和轉化率？
The first drainage trick: the door face signboard The door face sign is the most prominent place to put the most important information.
招牌是如何展示的？它是如何呈现的？这是一个线下商店。如何展示和呈现其最重要的信息：请思考一下。实际上，在线上也是如此。点赞、公众号和小程序的区别在于平台在线上，信息载体不是实体广告牌和纸质材料，而是一个网页。这也是你应该考虑如何放置和呈现最重要信息的方式，以及最重要的信息。重要信息还包括：标志、名称、价格列表、爆炸模型、新产品、折扣、广告、名人代言、付款入口等。餐饮门头招牌应遵循：标志和名称必须足够大，广告牌必须有商品类别，广告牌最好使用抢眼的颜色（如黄色、绿色、白色等），如果广告牌足够大，你还可以放广告标语。
第二個排水技巧：門窗商店窗戶，位於招牌下方，是商店更大的展示區域，盡可能展示更多信息以吸引用戶。
可以将以下内容放入：
(1) Poster photos of signature dishes, such as photos of Ba Nu's belly, chef Fei's fried peppers, etc.
(2) 顯示店鋪中的信任背書，例如cctv推薦，五星商家的公眾評價等。
(3) د مغازې د اخرین تخفیفو اطلاعات
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
服務生非常隨意。除了服務生說的話，“歡迎光臨，我們家有 xxx”，他們就什麼也不說了，你認為，這是如此平凡沒有區分如何吸引顧客？首先，服務生的服裝必須有侵襲色，例如西北麵村的白色服裝，讓顧客感覺乾淨放心，而巴拉是黃色服裝，吸引顧客一路過來。
第四个排水技巧：改变服务员的名字。在大多数人的眼中，服务员的社会地位非常低，但实际上，顾客来餐厅吃饭，我们必须提供高质量的菜肴，同时也要让顾客觉得物有所值，那么改变服务员的名字，就可以增加顾客的信任。例如，西北的服务员被称为“毛小梅”，巴鲁的服务员被称为“马豆火锅专家”，小龙坎火锅被称为“龙美儿”，看起来亲切，品质感很高。
第五种排水技巧：使用海报、文化墙、悬挂旗帜来排水。顾客进入商店后，应能尽可能感受到餐厅的氛围。商店的特色菜品、主打产品以及承诺需要制作成材料，在店内展示。例如地面材料、墙上的主图像屏幕、海报、天花板上的悬挂旗帜、酒吧上的垂直广告等。
排水第6个技巧：使用開放式文件進行排水，明文件是最好的視覺和感官體驗區域。當客戶看到明文件時，他們可以同時激發「視覺、嗅覺和觸覺感覺」等，並能在許多方面感受到餐廳的特色文化。
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
第七条 漏斗引流：利用店内音乐和口味来引流店内音乐，许多餐厅都会播放，但许多餐厅分布散乱，没有系统的规范，实际上，店内的音乐从早上的、上午的、中午的、下午的、晚上的都可以根据品牌调性选择不同的音乐。
好音樂可以讓顧客身心愉快。其次，餐廳的口味也是吸引顧客的致命誘惑，例如肯德基的炸雞口味和星巴克的咖啡香氣。據說為了讓星巴克讓你在10公尺外就能聞到咖啡的香氣，星巴克從不阻擋咖啡的口味，只是為了確保咖啡的醇厚香氣。
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
第九个排水技巧：“创建一个超级菜单”排水。菜单的重要性不言而喻。那么，什么是超级菜单呢？超级菜单的前提是：强大的引导、强大的展示和强大的说服力。我们经常在购物中心购物，总是会收到许多餐厅的菜单，那么你的菜单如何从众多菜单中脱颖而出呢？菜单必须突出推荐菜品、信任背书、文案、必点菜品等。例如，厨师费飞的辣椒炒肉菜单用了半页多篇幅来介绍特色菜品和信任背书文案。
第十个引流技巧：“储存个人号码”引流，粉丝西北面村使用了店铺的个人账号给经理的微信添加了500万客户。通过这样做，你可以直接触达用户，你也可以建立一个社区，让客户可以参与特别促销并与客户深度互动。
如何设计商店编号加粉末诱饵？可以使用：
(1) 福建菜
(2) 折扣
(3) à la carte food delivery
04、定制礼品
(5) lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一招排水技巧：用“菜品介绍”进行排水。在顾客用餐时，在享受美食的同时，他们仍然在享受店内服务。需要考虑新用户会遇到哪些问题，老顾客想要更多哪些服务，并在用餐期间提升服务。例如，为招牌菜和必点菜定制专属介绍，并介绍食用方法。
例如，王顺庭的鱼头泡饼在菜单和桌面立牌上清晰地介绍了吃鱼的六步，然而当服务员戴上招牌鱼头时，他仍然会强调它并让顾客觉得服务有价值，随着时间的推移，已经形成了声誉。如果你在做火锅，你也可以主动帮助顾客点菜。用户在用餐时不允许走动。员工应及时观察店内用户的需求，例如加水，做好店内服务。
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，當西北麵村推廣會員時，它有特別的話語。以上是12家店鋪的運營和引流12個技巧，每個都在適當的位置，客戶進入率將大大提高。很多次食客抱怨客戶不進店消費，實際上，你沒有做好引流的準備工作。
