1. Impact of the Epidemic on the Catering Industry
According to data from iiMedia Research, 95.0% of the catering businesses surveyed indicated that store revenue declined significantly during the epidemic. More than half also suffered a drop in turnover. With reduced foot traffic and pressure from rent, many businesses turned to online platforms and third-party food delivery as a survival strategy. By the outbreak’s peak, 78.0% of catering businesses were relying on online sales—a 63.1 percentage point increase compared to before the pandemic.
2. Embracing Online Takeout Platforms
约70%的企业表示，疫情过后会继续使用外卖平台。分析人士认为，此次危机加速了餐饮行业的数字化转型。随着外卖服务的需求和供应都在增长，市场有望超过预期。6500亿，2020年.
3. Government Policy Support
对此，政府部门提供了财政、税收和就业政策支持，地方政府发放消费券并鼓励消费，这些举措有望加快产业复苏。
4. Trends in Business Numbers and Market Size
Between 2015 and 2019, the number of catering businesses grew at an average annual rate of 35.8%, reaching11.075 million. 然而，2020年由于疫情的临时下降，而活跃的外卖业务增加。
The在线食品配送市场grew 36.0% year-on-year in 2019, hitting577.93 billion yuan预计到2020年，这一数字将进一步扩大。
5. 疫情期间的关键挑战
Over 60% of catering businesses cited two major issues:
- 下降的离线客户流量
- Store rental pressure
近50%的企业还面临人员短缺，高固定成本和低现金流的双重压力让许多企业陷入困境。
6. 转向线上运营
Nearly 80% of the surveyed catering businesses went “all in” on online takeout. Among them,12.7%从未进行过在线操作，中大型企业，成本较高，特别有动力数字化。
📸[Insert image: Restaurant kitchen preparing orders for delivery]
7. Key Takeaway Strategies
外卖成为主要收入渠道，企业注重“开源”（新收入）而非“节流”（成本削减），平台选择主要由：
- 用户平台数量
- Quality of delivery services
📸[Insert image: Delivery app comparison or restaurant manager analyzing online dashboard]
8. 品牌适应案例研究
Nanchengxiang
Orders grew69%在2020年2月下旬，美团的支持下，每日订单量反弹至疫情前70%的水平。
Grandma's House (Laoyaji)
在全堂食关闭期间维护外卖，通过平台曝光实现成功。
小龙坎
Launched hotpot takeout and increased live-streaming to expand customer engagement.
查艳月色
快速推出外卖服务,从4款产品扩展到14款产品。
9. 疫情后展望与产业转型
The epidemic served as a "touchstone" that forced digitalization. Takeaway and digital platforms are now vital for survival and growth. Brands with strong online integration are expected to thrive, while platforms will shift to精练操作and高服务品质.
