Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1. كيف يمكن زيادة معدل زيارات العملاء والتحويلات؟
Birinci suv axarəttriq: qapı üzü reklamı Qapı üzü reklamı ən əhəmiyyətli məlumatları yerləşdirmək üçün ən çox görkəmli yerdir.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
Aşağıdakileri yerleştirebilirsiniz:
(1) Şəhər tərbiyəsi yeməklərinin şərhləri, məsələn, Ba Nu məshinin pələsi, fey şefinin təmiz pərperaları əsəri və s.
(2) 展示商店中的信任背书，例如CCTV推荐、五星级商家的公众评价等。
(3) Mağazanın ən son endirim məlumatı
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
第六个排水技巧：使用开放式文件进行排水。明文件是最佳的视觉和感官体验区域。当顾客看到明文件时，他们可以同时调动“视觉、嗅觉和触觉”等感官，他们可以在许多方面感受到餐厅的特色文化。
hazırda Ming faylları için iki tür düzenleme vardır. Biri doğrudan kapıya yakın, bu daha çok alışveriş merkezleri için uygundur. İkincisi içeriye yerleştirilmiştir. Hem alışveriş merkezleri hem de sokak mağazaları için kullanılabilir. Şef Fei'nin chili kızartılmış eti kapıya yerleştirilmiştir, böylece müşteriler orada durabilir. Ayrıca, Şef Fei sadece Ming Dang değil, aynı zamanda Ming Dang bölgesinde birçok taze malzeme de sergilemektedir.
7-ci Suyu Coup: Mağazadaki musiqi və dadla mağazanı suyuya çıxmaq. Bir çox restoran musiqi çalır, lakin çox restoranlar dağılır, sistematik tənzimləmə yoxdur. Həqiqətən də, mağazadakı musiqi əvvəl axşamdan, ertəsi günə qədər, günəşli saatda, günəş batana qədər, axşam saatlarında markanın tonuna görə fərqli musiqilər seçə bilər.
ائقة الموسيقى الجيدة يمكن أن تجعل العملاء سعداء جسديًا وعقليًا. ثانيًا، طعم المطعم هو أيضًا إغراء قاتل لجذب العملاء، مثل نكهة الدجاج المقلي من KFC وعبق القهوة من Starbucks. يُقال أنه من أجل السماح لك بشموع عبق القهوة من مسافة 10 أمتار، لا تحجب Starbucks طعم القهوة، فقط لضمان عبق القهوة الناعم.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Nəticədən, məsələnin hərfi tərcüməsi: Dövlətin sayı ilə tozlu qurbağa nə qədər dizayn etmək? İstifadə oluna bilər:
(1) qadın qadın tələflər
（2）折扣
(3) à la carte yemək təminatı
04, təkrarlanmayan hədiyyələr
(5) lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
بالإضافة إلى ذلك، يمكن تقديم خدمات تصفية فريدة من نوعها للأطباق الخاصة بالعملاء، وتقديم خدمات مثل تقديم الطعام وتقديم النصائح التوجيهية للزبائن. يجب أيضًا النظر في ما سيواجهه المستخدمون الجدد وما يرغب العملاء القدامى في الحصول عليه بشكل أفضل، وتحسين خدماتهم أثناء تناول الطعام. على سبيل المثال، يمكن تخصيص خدمات فريدة للأطباق الخاصة بالعلامة التجارية والأطباق الأساسية التي يجب طلبها، وتقديم طرق تناول الطعام.
Örneğin, Wangshun Mahkemesi'nin balık başı köpük pastaları menüde ve masa üstünde yemeğin altı adımını açıkça tanıttı. Ancak, garson balık başını takarken, hala vurgulayacak ve müşterilerin hizmetin değerli olduğunu hissettirecek. Zamanla, bir ün kazandı. Eğer sıcak çorba yaparken, müşterilere yemek sipariş etmeleri için aktif olarak yardımcı olabilirsiniz. Kullanıcı yemek yerken dolaşmaya izin verilmez. Çalışanlar, mağazada kullanıcı ihtiyaçlarını zamanında gözlemlemeli, örneğin suyu artırmak gibi ve mağazada hizmeti iyi bir şekilde sunmalıdır.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
