1. Impact of the Epidemic on the Catering Industry
According to data from iiMedia Research, 95.0% of the catering businesses surveyed indicated that store revenue declined significantly during the epidemic. More than half also suffered a drop in turnover. With reduced foot traffic and pressure from rent, many businesses turned to online platforms and third-party food delivery as a survival strategy. By the outbreak’s peak, 78.0% of catering businesses were relying on online sales—a 63.1 percentage point increase compared to before the pandemic.
2. Embracing Online Takeout Platforms
حدود 70٪ از کسب‌وکارها اعلام کردند که پس از همه‌گیری به استفاده از پلتفرم‌های سفارش‌گیری برای رفت‌وآمد ادامه خواهند داد. تحلیلگران معتقدند که این بحران فرآیند دیجیتالی‌سازی را در صنعت خدمات غذایی تسریع کرده است. با افزایش همزمان عرضه و تقاضا برای خدمات سفارش‌گیری، انتظار می‌رود بازار از حد تعیین‌شده فراتر رود.650 billion yuan in 2020.
3. Подршка Владејства Политике
In response, government departments provided financial, tax, and employment policy support. Local governments issued consumer vouchers and encouraged consumption through official participation. These moves are expected to speed up industry recovery.
4. Trendi u Brojumu Poslova i Tržišnom Veličini
من 2015 إلى 2019، ازداد عدد الشركات المتخصصة في الطعام بمعدل توسع سنوي يبلغ 35.8٪، ليصل إلى1.175.000.000. Ancak، سال ۲۰۲۰ به دلیل اپیدمی، موقتاً کاهش یافت، در حالی که کسب‌وکارهای فعال حمل‌ونقل سفارش‌های غذایی افزایش یافتند.
Theonline hr trgovina hranađenja2019ويناير16.06في المتوسط السنوي، وصلت إلى577.93 miliarda yuana, и се очекивало да порaste и повече у 2020.
5. Key Challenges During the Pandemic
Više od 60% poslova u restoranstvu je navelo dvije glavne probleme:
- Смањивање физичког потока клиената
- Napremes stajalista
Nearly 50% also faced staff shortages. The combination of high fixed costs and low cash flow threatened many businesses.
6. Preširenje na online operacije
Približno 80% pregledanih hraničara je potpuno preuzealo online iznos. Među njima,12.7%nikad prije nisu radili online. Srednje i velike tvrtke, koje nosi visi troškovi, su posebno motivirane da se digitaliziraju.
📸[Unesite sliku: Kuhinja restorana priprema porudžbine za isporuku]
7. Ključne Strategije Za Izvlačenje Znanja
Takeout became the main revenue channel. Businesses focused on "open source" (new income) rather than "throttling" (cost-cutting), with platform selection driven mainly by:
- Broj korisnika platforme
- 交付服务的质量
📸[Insert image: Delivery app comparison or restaurant manager analyzing online dashboard]
8. Case Studies of Brands That Adapted
Nanchengxiang
Orders grew69%in late February 2020. With Meituan’s support, daily orders rebounded to 70% of pre-epidemic levels.
Dom babice (Laoyaji)
Maintained takeout during full dine-in closures, achieving success through platform exposure.
Xiaolongkan
شركة ليانغجيو تم إطلاق خدمة الحساء الساخن وزيادة البث المباشر لتوسيع تفاعل العملاء.
چا یان یوئه سې
Quickly rolled out takeaway services, expanding offerings from 4 to 14 products.
9. Previdna Perspektiva i Promjena U Industriji Nakon Pandemije
The epidemic served as a "touchstone" that forced digitalization. Takeaway and digital platforms are now vital for survival and growth. Brands with strong online integration are expected to thrive, while platforms will shift to精练操作وviše kvaliteta usluga.
