Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 Hoe kan de frequentie van klantenbezochtingen en -conversies worden verhoogd?
De eerste afvoer truc: het deurgezichtsscherm De deurgezichtsscherm is het meest opvallende plek om de meest belangrijke informatie te plaatsen.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
De tweede truc van de afvoer: de raamdeur De shopwindow, die gelegen is onder het witte raam, is de grotere display area van het bedrijf, waarin als much mogelijk informatie wordt getoond om gebruikers aan te trekken.
Kan de volgende plaatsen:
(1) Posterfotos van speciale gerechten, zoals foto's van Ba Nu's buik, kok Fei's gebrande peper, etc.
(2)商店内展示的信用背书，例如cctv推荐、五星级商家公众评价等。
(3) De nieuwste kortinginformatie van de winkel
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
De 6e truc van het drukken: Gebruik de open bestandswijze voor het drukken. De Ming bestandswijze is de beste visuele en sensorische ervaring区域. Wanneer klanten de Ming bestandswijze zien, kunnen ze tegelijkertijd 'visueel, reuk- en haptisch' gevoelens mobiliseren en ze kunnen de karakteristieke cultuur van het restaurant in vielen aspecten ervaren.
Momenteel zijn er twee soorten arrangementen voor Ming-bestanden. Een is direct aan de deur, wat meer geschikt is voor winkelcentra. De andere is binnen. Zowel winkelcentra als straatwinkels kunnen gebruikt worden. Chefs Fei's chili-gekookte vlees staat aan de deur, zodat klanten daar kunnen staan. Bovendien is Chef Fei niet alleen Ming Dang, maar toont ook veel verse ingrediënten in de Ming Dang-områden.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Goed muziek kan zorgelijk en geestig voor klanten fysiek en geestig maken. Vervolgens is de smaak van het restaurant ook een fatale verleiding om klanten aan te trekken, zoals de vriesch smaak van KFC's kipfrit en de koffiesmaak van Starbucks. Men zegt dat Starbucks je toelaat om de koffiesmaak van Starbucks van 10 meter af te horen, Starbucks never de smaak van koffie te blokkeren, alleen al om de zachte koffiesmaak van koffie te garanderen.
8e afvoer truc: afvoer die “een onverwachte ervaring” creëert Wat is een onverwachte ervaring? Bijvoorbeeld, veel restaurants hebben geen toiletten, maar McDonald's en KFC hebben ze in principe. Bijvoorbeeld, Laoxiang kip wordt gebruikt voor snelle maaltijden, maar in de nieuwste versie van de Laoxiang kip winkel zijn er professionele make-up spiegels voor vrouwen. Zeer verhoogt merkreputatie en klantloyaliteit.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Hoe te ontwerpen het winkelnummer plus poederval? Kan worden gebruikt:
(1) cadeaudishes
(2) discounts
(3) à la carte voedselbezorging
04, aangepaste geschenken
(5)幸运抽奖国王套餐。
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
Voorbeeld, de viskopbladder koekken van Wangshun Court hebben de zes stappen van het eten van vis op de menu en de standaardtafel duidelijk ingevoerd. Namelijk, als de klerk de signatuurviskop opdoet, zal hij er nog even aan强调 en de klanten ervan overtuigen dat het dienst is waard. Met de jaren is het een reputatie geworden. Als je hot pot maakt, kun je ook actief helpen aan de klanten om dish te bestellen. De gebruiker mag niet rondwandelen wanneer de gebruiker is aantrekken. De medewerkers moeten op de voordelen van de gebruikers in de store in time volgen, zoals het voeggen van water, en een goed dienstverleningsbeleid op de store doen.
Twelfth Drainage Trick: Drainage with "Member Recharge Bait" Maak een lidmaatschap-bait voor drainage. Als het bijwerkingengeval meer dan 200% van de maaltijd bedraagt, kun je de in-store-consumptie-exclusie genieten en de bedrag kan normaal worden gebruikt; je kunt minder discounten kunnen maken wanneer je opnieuw opneemt; je kunt beloningen krijgen wanneer je opnieuw opneemt; Activiteiten; leden kunnen de ultra-low-price-ervaring van een bepaald product genieten, zoals de oorspronkelige prijs van 59 dishes, alleen 9.9 yuan per keer na het worden lid.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
