Miksi ravintolasi täyttöaste on niin matala? Miksi asiakkaat ohittavat oman oviisi ja jättävät? Käytätkö ravintolaa itse asiassa houkuttelemaan asiakkaita? Lue tämä artikkeli ja hallitse 12 kaupan laskennan salaisuuksia. Opas 12 kaupan laskennan salaisuuksista tässä artikkelissa. Kun noudatat ohjeita, ravintolan sisääntulot kasvavat merkittävästi.
1 Kuinka lisätä asiakkaiden vierailujen ja muutosmäärän?
Ensimmäinen laskentatapa: ovipinta-tilkkari Ovipinta-tilkkari on merkittävin paikka sijoittaa tärkeintä tietoa.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
可以放以下内容：
(1) Allekirjoitusten ruoan kuvat, kuten Ba Nu -ruoan vatsan kuvat, keittäjä Fein kypsennetyt paprikat jne.
(2) Luottamuksen vahvistusten näyttäminen kaupassa, kuten CCTV-suositukset, viisi tähden kauppiaiden julkiset arvostelut jne.
(3) Storein viimeisin alennus情报
(4) Jos olosuudet sallivat, voit näyttää sen ovella Kolmas laskentatapa: käytä kaupunkiairon vaatteita huomion saamiseksi Monet ravintolat eivät kiinnitä huomiota kaupunkiairon vaatteisiin.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
第四个排水技巧：改变服务员的名字。在大多数人眼中，服务员的地位非常低，但实际上，顾客来餐厅是为了吃饭，我们必须提供高质量的菜肴，还要让顾客感到物有所值，那么改变服务员的名字，可以提高顾客的信任度。例如，西贝的服务员被称为“毛小梅”，巴鲁的服务员被称为“马豆火锅专家”，小龙坎火锅被称为“龙妹”，这样看起来亲切且具有高品质感。
5. Tähtäväinen viidennen veteen pitämiseksi: käytä posterit, kulttuuripäivät, päätyötäisiä ja valoa osallistumaan. Kuin myös kuin kuluneet tuotteet, pääosa tuotteista, ja yhteisöllisyysvalintoja. Nämä tulee olla materiaaleja, jotka voidaan käyttää näyttelemiseen kaupassa. Esimerkiksi maahan kaivettu materiaali, seinän pääkuva, posterit, tavan päätyötäisiä, barin vertikaalinen mainos jne.
Kuudes vedenpoiston keino: Käytä avointa tiedostoa vedenpoistoksi Ming-tiedosto on paras visuaalinen ja aistillinen kokemuksialue. Kun asiakkaat näkevät Ming-tiedoston, ne voivat samanaikaisesti mobilisoida "visuaaliset, haju- ja kosketusvastaatunnukset" jne., ja ne voivat tuntea ravintolan erityiskulttuurin monilla osa-alueilla.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7. Lähdin kiertokoukku: Käytä kaupan musiikkia ja makua kaupan musiikin laskemiseen, monet ravintolat soittavat sitä, mutta monet ravintolat ovat hajallaan, ei ole järjestelmällistä ohjetta, itse asiassa kaupan musiikki voi valita erilaisia musiikeja varhain aamulla, aamulla, päivällä, iltapäivällä, illalla brändin sävyyn.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8. vesijärjestelykeino: vesijärjestely, joka “luo odottamatonta kokemusta” Mitä odottamatonta kokemusta on? Esimerkiksi monet ravintolat eivät ole varusteet WC:llä, mutta McDonald's ja KFCillä on periaatteessa niitä. Esimerkiksi Laoxiang Chicken on nopea ruoka, mutta uudistetussa Laoxiang Chicken -myymälässä on ammattimaiset meikkikuvitukset naisille. Suuresti lisää brändin mainetta ja asiakasuskollisuutta.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Miten suunnitella liikkeeseen numero plus jauhepetos? Voit käyttää:
(1) lahjat ruoat
(2) alennus
Aukioloja ruokahuolto
04, mukautetut lahjat
(5) Luvassa voittaja ateria.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Kahdestoista laskentakeino: laskenta "jäsenlaukauksella" Aseta jäsenlaukaukselle laskenta. Esimerkiksi, jos laukaus sisältää yli 200 % aterian määrän, voit nauttia verkkokaupan kulutuksen poikkeuksesta, ja määrä voidaan käyttää normaalisti; voit nauttia alhaisemmista alennuksista latautuessa; voit saada palkintoja latautuessa; Toiminta; jäsenet voivat nauttia tietyn tuotteen erittäin alhaisesta hinnasta, kuten alkuperäisestä hinnasta 59 ruokaa, joka on vain 9,9 yuania kerrallaan jäsenenä.
On tap on the recommendation that the member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
