Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 How to increase the rate of customer visits and conversions?
The first drainage trick: the door face signboard The door face sign is the most prominent place to put the most important information.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
შეგიძლიათ შემდეგის ჩასვა:
(1) 宣传签名菜品的海报照片，例如巴奴肚子的照片、厨师费飞的炸辣椒等。
（2）商店中展示的信任背书，如央视推荐、五星级商家的公众评价等。
(3) მადანის უკანასკნალი სავაჭროს მონაცემები
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
მადლობა, ეს არის თქვენი ტექსტი თარგმანზე: მადლობა, ეს არის თქვენი ტექსტი თარგმანზე:
第四个排水技巧：改变服务员的名字。在大多数人的眼中，服务员的地位非常低，但实际上，顾客来到餐厅是为了吃饭，我们必须提供高质量的菜肴，还要让顾客感到物有所值，那么改变服务员的名字，你可以增加顾客的信任。例如，西贝的服务员被称为“毛小美”，巴鲁的服务员被称为“马豆火锅专家”，小龙坎火锅被称为“龙妹”，这样看起来亲切并且具有高品质感。
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
第六招排水法：使用开放式文件进行排水。明文件是最佳的视觉和感官体验区。顾客看到明文件时，可以同时调动“视觉、嗅觉和触觉”等感官，他们可以在许多方面感受到餐厅的特色文化。
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
第九种排水技巧：“创建超级菜单”排水 每个菜单的重要性不言而喻。那么什么是超级菜单呢？超级菜单的前提是：强大的引导、强大的展示和强大的说服力。我们经常在购物中心购物，总是会收到许多餐厅的菜单，那么你的菜单如何从众多菜单中脱颖而出呢？菜单必须突出推荐菜品、信任背书、文案、必点菜品等。例如，厨师费恩的辣椒炒肉菜单用了半页多来介绍招牌菜和信任背书文案。
第十種排水技巧：“存储个人号码”排水 和 范思北面条村 使用商店的个人账户 添加了 500 万客户到经理的微信。通过这样做，你可以直接接触到用户，并且你还可以建立一个社区，让客户可以参与特别促销并与客户进行深入互动。
სავაჭრო ნომრის და ქლორის პოვნის დიზაინი რა გამოიყენებს:
(1) საჩუქრის საჭმელი კანტეინერები
(2) 折扣
(3) ა ლა კარტეს საკვების გაცემა
04, готовые призынки
(5) 幸运抽奖之王餐。
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一招排水技巧：在顾客用餐、享受美食的同时，他们也在享受店内的服务。有必要考虑新用户会遇到什么问题，老顾客更想要什么服务，并在用餐期间改进服务。例如，为特色菜和必点菜定制专属介绍，并介绍食用方法。
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，西贝面条村在推广会员时会有特别的词汇。上述是12家店铺的运营和排水12招，每家都到位了，顾客进店消费的几率会大大提高。很多时候，顾客抱怨不进店消费，实际上是你没有做好排水工作。
