The "small business" is too much in pursuit of immediate interests, and it is also step by step; the big brands are foresighted and their achievements are invincible. Huang Jihuang launched a new product for the take-away market - "three-point full", with three minutes of dining, featuring live cooking; Meet the facet launch - c24 full-time catering mode, establish a new integration of product line, retail, online and offline; Haidilao launched its own branded beverage, a new product of lactic acid bacteria beverage, which is mainly used to make it a hot pot. Brands are busy expanding their industry chain, from products to retail, from offline to online, which can be considered as all aspects.
1. 亮点，重点关注包装操作
The reason why the brand is impressed by the customer, can hear or see what it is, such a brand must be different.
面对新零售模式的突然涌现，食品包装的独特性也是“留人”的一种技能。对于外卖产品来说，独特的包装能给客户留下深刻的印象。考虑到外卖消费群体——白领上班一族，通常都是一人份的外卖。因此，从包装上吸引消费者是必要的。精美的包装、细致的体验、贴心的服务提示，立刻给菜品的味道加分。很多餐饮店都决定突破外卖包装的形象，打造自己的品牌包装，突出风格和特色。这是同品类餐饮的好策略，但在差异化竞争面前，当所有外卖都在寻求外卖包装的突破时，势必会给消费者带来眼前一亮的感觉。
2, focus on service, increase user experience
伝統的な飲食サービスには、定型化されたテイクアウトサービスシステムがありません。ウェイターの直接配達を使用しており、配達時間と食品の味は容易にコントロールできず、配達のサービス体験が軽視されがちです。しかし、テイクアウトの「天猫」の時代が来ています。ダイニングレストランの数が減少するにつれて、飲食チェーンの第二の流れであるテイクアウトは、イメージだけでなく、サービスの面でも配達の体験に特に注意を払い、ユーザーの商誉を高めています。
包装图像突出了个性和风格，给顾客留下了深刻的印象。一旦同样的仿冒品出现，餐饮公司应该如何应对？突破点在于服务，而用户体验是无可复制的。一方面是菜肴的味道，另一方面是顾客直接接触的个人体验，这是品牌无法复制和模仿的。从这个角度来看，海迪尔的上市是一个令人欣慰的消息，也让许多企业主羡慕：做同样的食物，为什么他能上市呢？餐饮行业的人知道，海迪尔凭借服务赢得胜利。它采用变形虫管理模式，对每个人都很准确，为每个顾客提供服务。用户体验不仅仅是火锅的味道，还有细腻的服务。
3. დერივატიული ბრენდი, კაპიტალის რისკის გამრიცხვა
If a store relies on a single mainline product, it will soon be squeezed out by other brands. Looking at the old-fashioned food and beverage brands, you will find that the long-lasting secret is not only the signature dishes, but also the clever combination between the main and the side dishes. After all, we don't just order a signature dish when we experience it. Huang Genghuang founder Huang Geng can do his best for the new product "three-point full", three years of research, taste, packaging, technology and try again, so that today's live cooking, standard 3-minute meal. The same is true for meeting facets, founder Song Qi said that the business model of c24 has been in the exploration stage. Meet the face-to-face 24-hour product line, focusing on the product features of each period of operation, in order to change the customer's old impression, retain customers, and form a new impression as the goal. Japanese catering is recognized as the best, only because of the adherence to a standard "only one brand of catering companies is dangerous." Although a single brand has the advantage of simplification and concentration, once a consumer rejects this unique brand, the company will be fatally hurt. The strategy of Japanese catering is to launch 1-2 new stores each year to form a diversified risk asset structure. Multi-brand strategy has become a new battlefield. On the one hand, businesses can continue to innovate. On the other hand, multi-brands seem to be more in line with the stomachs of young consumers.
4. კეიტინგის მენეჯმენტის სამი ელემენტი: ხარისხი + სერვისი + გამოცდილება
What is the secret of catering business? Every diners have their own answers. Practice knowing the truth, blindly speaking and blindly doing can not be explored. Observing the restaurants with good business, we can easily find that the combination of quality, service and experience is the foundation of a restaurant that is unbeaten, but it never stops at three elements. Mass consumer products are the first. Once the products are identified, once the local tastes are met, the customer repurchase rate is not a problem. Kang Changxi, the founder of "Fang Datong Hu spicy soup" who intends to change its name to "Xiaoxige", once said to reporters that "the same shop is easy to die. To make food and beverages return to the essence, put clean in the first place, and then improve the service." ." Catering operations need to find out a set of their own style of play. Mature business methods can be used for reference. How to explore their own style of play can stand in an undefeated realm. Only those who are truly suitable for themselves and create their own characteristics can retain customers and form brand influence.
