為什麼你的餐廳入住率這麼低？為什麼顧客從你的門前過去又離開？你真的使用餐廳本身來吸引顧客嗎？閱讀這篇文章以掌握12家店面的排水技巧。學習這篇文章中的12家店面排水技巧。只要按照指示操作，餐廳入住率將會顯著提高。
1 Kijan pou awak pase ak konvèksyon nan klijan?
第一个排水技巧：门面招牌
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
Senkò trèk nan drenaj: dòr vèy The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
Kan meten nan:
(1) 招牌菜照片，如巴努的肚子、费厨师的辣椒等。
(2) Annonse des recommandations de confiance dans la boutique, comme les recommandations CCTV, les avis publics des marchands à cinq étoiles, etc.
(3) The latest discount information of the store
(4) Si les conditions le permettent, vous pouvez l'afficher à la porte. Le troisième tour de ruse de drainage : utilisez l'uniforme du employé pour attirer l'attention. Beaucoup d'établissements ne prêtent pas attention au uniforme du personnel.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
第五种排水技巧：使用海报、文化墙、悬挂旗帜来排水。顾客进入商店后，应能尽可能感受到餐厅的氛围。商店的特色菜品、主打产品以及承诺需要制作成材料，在店内展示。例如地面材料、墙上的主图像屏幕、海报、天花板上的悬挂旗帜、酒吧上的垂直广告等。
Sèkòm trick nan drenaj: Itilize fayl ouvèt pou drenaj Ming fayl se yon vizyèl ak sentetik epreyonman. Kwi kliyan wè Ming fayl, yo ka mobilize "vizyèl, sentòm ak sentetik" sou prensipal, epi yo ka resèt kilti espesyal restoran nan pwofan aspè.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: 利用商店内的音乐和品味来播放商店音乐，许多餐厅都会播放，但许多餐厅分布散乱，没有系统的规范，实际上，商店音乐从早上的、上午的、中午的、下午的和晚上的可以根据品牌调性选择不同的音乐。
Mizik bon kan fè klijan byen fizi e byen men. Se konse, lèt nan restoran se yon trè mòtèm pou pèt klijan, tankou lèt poukili nan KFC e lèt kafe nan Starbucks. Se di ki pou Starbucks pou fè ou ka rekonèt lèt kafe a a 10 mèt, Starbucks pa kache lèt kafe a, souli pou asire lèt kafe a pi dol.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
第九个排水技巧：“创建一个超级菜单”排水 每个人都知道菜单有多重要。那么什么是超级菜单呢？超级菜单的前提是：强大的引导力、强大的展示力和强大的说服力。我们经常在购物中心购物，总是会收到许多餐厅的菜单，那么你的菜单如何从众多菜单中脱颖而出呢？菜单上必须突出推荐菜品、信任背书、文案宣传、必点菜品等。例如，厨师费飞的辣椒炒肉菜单用了超过半页来介绍招牌菜和信任背书文案。
Sèdim trick nan drenaj: "Stòr Nòmber Pèsonèl" drenaj ak fanm Xibei Noodle Village te itilize kont Nòmber Pèsonèl nan magazin pou ajoute 5 milyon kliyan nan manadjè yo nan WeChat. Yo itilize sa a pou kontinye reyèti direktèman ak kliyan, e tou pou kreye yon kominote kote kliyan ka partisipe nan promosyon espesyal e ka interaktive avèk kliyan nan yon fason dèpòdè.
How to design the store number plus powder bait? Can be used:
(1) pli a koumanèt
(2) deskont nan peze
(3) à la carte food delivery
04, gwoupman anpil nan yon gwoup ki konpaye ou byen konpaye.
(5) lèyè dwèy kong meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一个排水技巧：利用“菜品介绍”进行排水 在顾客用餐、享受美食的同时，他们仍然可以享受店内的服务。有必要考虑新用户会遇到什么问题，老顾客更想要哪些服务，并在用餐期间改进服务。例如，为特色菜和必点菜定制专属语音介绍，并介绍食用方法。
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
第十二种排水技巧：使用“会员充值饵”进行排水。例如，如果饵料包含超过餐费200%的量，您可以享受店内消费免单，且该金额可以正常使用；充值时可以享受更低的折扣；充值时可以获得奖励；活动；会员可以享受某产品的超低价体验，例如原价59道菜，成为会员后每次仅需9.9元。
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
