Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 Mennyire lehet növelni a ügyfelek látogatásainak és konverziókkal kapcsolatos arányát?
Az első lefolyás trükk: az ajtó felületi tábla Az ajtó felületi tábla a legjelentősebb információ elhelyezésének legjelentősebb helye.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
A második vízlemezelés: kapu ve pult The shop window, amely a signboard alattı, a csekának a legnöbb kişilere kullanıcı çekmek için mümkün olduğunca çok bilgiyi sergileyen bir ekran alanıdır.
Lehet-e a következőt elhelyezni:
(1) Ablakfotók a jellemző ételképekre, mint például a Ba Nu nyomára, a kocsi Fei tojásfeketeiről stb.
A boltívek a boltívek könyveseğinde, örneğin CCTV önermeleri, beş értékelmiş işletmelerin halka açık eleştirileri vb. gösterimi.
(3) A bolti kedvezmények legfrissebb információja
(4) Ha a feltételek engedik, kiállíthatod az ajtón A harmadik lefolyás trükk: használj a pénztáros ruháját a figyelem felkeltésére Sok étterem nem figyel a pénztáros ruhájára.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
A 6. trükk a vízszivárgás kezelésére: Használja az nyitott fájlt a vízszivárgásra. A Ming fájl a legjobb vizuális és érzéki élmény területe. Amikor a vásárlók a Ming fájlt látják, egyszerre tudják aktiválni a "vizuális, szagló és érintő érzékeket" stb., és megérezhetik a étterem jellegzetes kulturális jellemzőit sok szempontból.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Good music can make customers happy both physically and mentally. Második olarak, a restoranın tadı da müşterileri çekmek için ölümcül bir cazibe kaynağıdır, örneğin KFC'nin kızarmış tavuk tadı ve Starbucks'ın kahve kokusu. Denir ki, Starbucks'ın kahvenin kokusunu 10 metre uzaktan hissedebilmelerini sağlamak için, Starbucks asla kahvenin tadını engellemez, sadece kahvenin yumuşak kokusunu garanti etmek için.
8. ötletes lefolyás trükk: olyan lefolyás, amely “váratlan élményt” teremt” Mit jelent a váratlan élmény? Például sok étterem nem rendelkezik WC-vel, de a McDonald's és a KFC alapvetően rendelkeznek vele. Például a Laoxiang csirke gyorsételként szolgál, de a Laoxiang csirke üzlet legújabb verziójában női profi sminktükörök vannak. Nagyban növeli a márka hírnevét és a vásárlók elkötelezettségét.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
排水第十招：“储个个人号”引流和风扇西贝莜面村用店长的个人账号给500万的顾客加微信，这样可以直接接触到用户，还可以建立社群，让顾客参与活动、深度互动。
Hogyan tervezze meg a bolt szám plusz poros trágya? Használható:
(1) gift dishes
(2) kedvezések
(3) menüal ételkiszállítás
04, személyre szabott kipróbálások
(5) Szerencsés lóverseny király étkezés.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
Például, a Wangshun Bírölge'nin balık başı köpük pastaları, menüde ve masanın üstünde yemek balığını yemenin altı adımını açıkça tanıttı. Ancak, garson balık başını takarken, hala vurgular ve müşterilerin hizmetin değerli olduğunu hissettirir. Zamanla, bir ün kazandı. Eğer sıcak tencere yaparken, müşterilere yemek sipariş etmeleri için aktif olarak yardımcı olabilirsiniz. Kullanıcı yemek yerken dolaşamaz. Çalışanlar, mağazada müşterilerin ihtiyaçlarını zamanında gözlemlemeli, örneğin suyu eklemeli ve mağazada iyi hizmet sunmalıdır.
Tizedik tóráz trüké: "Üye ödeme yemi" ile tóráz. Tóráz için bir üye ödeme yemi kurun. Örneğin, eğer yemek miktarının %200'den fazlası içeriyorsa, mağazada tüketim muafiyeti yaşayabilir ve miktar normal olarak kullanılabilir; ödeme yaparken daha düşük indirimlerden yararlanabilirsiniz; ödeme yaparken ödül kazanabilirsiniz; Etkinlikler; Üyeler, belirli bir ürünün ultra-düşük fiyat deneyiminden yararlanabilirler, örneğin, 59 yemeklerin orijinal fiyatı olan 9.9 yuan'a, üye olduktan sonra her seferinde sadece 9.9 yuan.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
Például, Xibei Noodle Village nevezkedik üyeleri için özel kifejezekler kullanır. Yukarıdakiler, 12 dükkanın işletme ve drenajının 12 hüneridir, her biri yerinde ve müşteri giriş oranı büyük ölçüde iyileştirilecektir. Sık sık restoran müşterileri, müşterilerin dükkanı ziyaret edip tüketim yapmadığını şikayet eder, aslında, drenaj hazırlığı konusunda iyi bir iş çıkarmamışsınızdır.
