1. Impact of the Epidemic on the Catering Industry
According to data from iiMedia Research, 95.0% of the catering businesses surveyed indicated that store revenue declined significantly during the epidemic. More than half also suffered a drop in turnover. With reduced foot traffic and pressure from rent, many businesses turned to online platforms and third-party food delivery as a survival strategy. By the outbreak’s peak, 78.0% of catering businesses were relying on online sales—a 63.1 percentage point increase compared to before the pandemic.
2. ऑनलाइन टेकआउट प्लेटफॉर्म्स का स्वीकार
About 70% of the businesses stated they would continue using takeaway platforms post-epidemic. Analysts believe the crisis has accelerated digital transformation in the catering industry. As both supply and demand for takeout services grow, the market is expected to exceed2020年6500亿元.
3. Government Policy Support
In response, government departments provided financial, tax, and employment policy support. Local governments issued consumer vouchers and encouraged consumption through official participation. These moves are expected to speed up industry recovery.
4. व्यापारी संख्याओं और बाजार आकार के रुझान
Between 2015 and 2019, the number of catering businesses grew at an average annual rate of 35.8%, reaching11.075 million. However, 2020 saw a temporary decline due to the epidemic, while active takeaway businesses increased.
दीवारें के बाहर की दिशा में बढ़ती हुई तापमान के कारण, इस वर्ष की गर्मियां अधिक तीव्र हो रही हैं।在线食品配送市场2019 में 36.0% की वार्षिक वृद्धि हुई, जिससे577.93 बिलियन युआन, and was projected to grow further in 2020.
5. पैंडेमिक के दौरान मुख्य चुनौतियाँ
Over 60% of catering businesses cited two major issues:
- ऑफलाइन ग्राहक प्रवाह कम होना
- 店面租赁压力
Nearly 50% also faced staff shortages. The combination of high fixed costs and low cash flow threatened many businesses.
6. ऑनलाइन ऑपरेशन्स में स्थानांतरण
Nearly 80% of the surveyed catering businesses went “all in” on online takeout. Among them,12.7%इसे ऑनलाइन तैयार करना न केवल अद्भुत है, बड़े और महंगे व्यवसाय भी अधिक शुल्क के लिए डिजिटल बनाना चाहते हैं।
📸[छवि जोड़ें: रेस्टोरेंट किचन में डिलिवरी के लिए आर्डर तैयार किए जा रहे हैं]
7. Key Takeaway Strategies
Takeout became the main revenue channel. Businesses focused on "open source" (new income) rather than "throttling" (cost-cutting), with platform selection driven mainly by:
- 平台用户数量
- 交付服务的质量
📸[छवि जोड़ें: डिलिवरी ऐप की तुलना या रेस्टोरेंट मैनेजर ऑनलाइन डैशबोर्ड को विश्लेषित करता है]
8. ब्रांड्स के उदाहरण जिन्होंने अनुकूलन किया है
नांचेंग्वांग
订单增长69%in late February 2020. With Meituan’s support, daily orders rebounded to 70% of pre-epidemic levels.
Grandma's House (Laoyaji)
Maintained takeout during full dine-in closures, achieving success through platform exposure.
小龙坎
शोर्टपूट टेकआउट शुरू किया और लाइवस्ट्रीमिंग को बढ़ाकर ग्राहक सहभागिता बढ़ाना।
चा यान युसी
快速推出外卖服务，从4款产品增加到14款。
9. 疫情后展望与产业转型
The epidemic served as a "touchstone" that forced digitalization. Takeaway and digital platforms are now vital for survival and growth. Brands with strong online integration are expected to thrive, while platforms will shift toसुंदर ऑपरेशन्सandउच्च सेवा गुणवत्ता.
