تفسير انخفاض معدل استخدام المطعم بكثير، لماذا يمر العملاء بجانب بابك ويغادرون؟ هل تستخدم المطعم نفسه لجذب العملاء؟ قرأ هذا المقال لتعلم الحيل لجذب العملاء في 12 متجرًا. تعلم الحيل لجذب 12 متجرًا في هذا المقال. طالما تتبع التعليمات، سيزداد معدل دخول المطعم بشكل ملحوظ.
1 چگونه می‌توان نرخ مراجعه و تبدیل مشتری را افزایش داد؟
اولین ترفند تخلیه: پوسته درب آگهی پوسته درب آگهی جای برجسته‌ترین برای قرار دادن اطلاعات مهم‌ترین است.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
دومین ترفند تخلیه: در و پنجره پنجره مغازه، که در زیر بنر قرار دارد، بزرگترین ناحیه نمایش مغازه است، که به حداکثر ممکن از اطلاعات را نمایش می‌دهد تا کاربران را جذب کند.
می‌توانید این را وارد کنید:
(1) صور طبقات الوجبات الشهية مع توقيع، مثل صور بطن با نو، فطريات الفلفل الساخنة للشيف فاي وغيرها.
(۲) نمایش گواهی‌های اعتماد در فروشگاه، مانند توصیه‌های سی‌سی‌تی‌وی، بازخوردهای عمومی از فروشندگان پنج ستاره و غیره.
(3) آخرین اطلاعات تخفیف مغازه
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
الحيلة الرابعة للتصريف: تغيير اسم النادل في نظر معظم الناس، مكانة النادل منخفضة جدًا، ولكن في الواقع، العملاء يأتون إلى المطعم لتناول الطعام، يجب أن نقدم أطباقًا عالية الجودة، وفي الوقت نفسه جعل العملاء يشعرون بأنهم يستحقون ذلك، ثم غير اسم النادل، يمكنك زيادة ثقة العملاء. على سبيل المثال، النادل في مطعم شيبي يُدعى "ماو شياومي"، والنادل في مطعم بارو يُدعى "ماو دو هوتوبونغ إنسترومنتس"، وهوتوبونغ شياولونغ يُدعى "لونغميهير"، وهو يبدو طيبًا ويتمتع بإحساس عالٍ بالجودة.
٥- تقنية الصرف الخامسة: استخدام لوحات، جدران ثقافية، علامات معلقة للتصريف. بعد دخول العميل إلى المتجر، يجب أن يشعر العميل بتوسع المطعم قدر الإمكان. يجب تحويل الأطباق الخاصة بالمتجر، المنتجات الرئيسية والتزاماته إلى مواد لعرضها داخل المتجر. مثل المواد الأرضية، شاشة الصورة الرئيسية على الجدار، لوحات، علامات معلقة على السقف، إعلانات عمودية على البار، إلخ.
تکنیک ششم تخلیه: از فایل باز برای تخلیه استفاده کنید فایل مینگ بهترین منطقه تجربه بصری و حسی است. وقتی مشتریان فایل مینگ را می‌بینند، می‌توانند همزمان «حس‌های بصری، حسی و لمسی» را فعال کنند و می‌توانند فرهنگ ویژه رستوران را در جنبه‌های مختلف احساس کنند.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
How to design the store number plus powder bait? Can be used:
(1) هدايا الأطباق
(۲) تخفیف‌ها
(3) à la carte food delivery
04، هدایای سفارشی
(5) توزیع شانس قهرمان غذای کینگ.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
على سبيل المثال، قدمت محكمة وانغشون للقضايا كعك الرأس السمكي بوضوح الخطوات الست لتناول السمك على قائمة الطعام والطاولة الدرجية. ومع ذلك، عندما يضع النادل العلامة على رأس السمك، فإنه سيوضحه مرة أخرى ويجعل العملاء يشعرون بأن الخدمة تستحق القيمة. مع مرور الوقت، تشكلت سمعة طيبة. إذا كنت تعد الحساء، يمكنك أيضًا مساعدة العملاء بنشاط في طلب الأطباق. لا يُسمح للمستخدم بالتجول أثناء تناول الطعام. يجب على الموظفين مراقبة احتياجات المستخدمين في المتجر في الوقت المناسب، مثل إضافة الماء إلى الماء، والقيام بعمل جيد في استقبال الخدمات في المتجر.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
مثلاً، هنگام اینکه روستای نودل‌های غربی اعضا را ترویج می‌دهد، کلمات خاصی دارد. موارد فوق ۱۲ ترفند عملیاتی و تخلیه ۱۲ فروشگاه هستند، هر کدام در جای خود قرار دارند و نرخ ورود مشتری به شدت بهبود می‌یابد. بسیاری از اوقات، مشتریان شکایت دارند که مشتریان وارد فروشگاه برای مصرف نمی‌شوند، در واقع، شما کار خوبی برای آماده‌سازی تخلیه نکرده‌اید.
