Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 كيفية زيادة معدل زيارات العملاء وتحويلاتهم؟
الخدعة الأولى للصرف: لوحة الإعلان على وجه الباب لوحة الإعلان على وجه الباب هي المكان الأبرز لتوضيح المعلومات الأكثر أهمية.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
يمكن وضع الما يلي:
(1) صور ملصقات لوصفات الأطباق المميزة، مثل صور بطن با نو، وصفة فواية تشي الفريدة، إلخ.
(2) عرض شهادات الثقة في المتجر، مثل توصيات CCTV، وتقييمات الجمهور لمتاجر الخمس نجوم، إلخ.
(3) أحدث معلومات الخصومات في المتجر
إذا سمحت الظروف، يمكنك عرضها عند الباب. الحيلة الثالثة للتصريف: استخدم ملابس الكاتب للإعجاب. العديد من المطاعم لا تولي اهتمامًا لملابس الكاتب.
الخدمة في المطاعم تبدو غير رسمية للغاية. بالإضافة إلى كلمات الموظف، "مرحبًا بزيارتكم، عائلتنا لديها xxx"، لن يقولوا أي شيء آخر. تخيل، إنها بسيطة للغاية بدون أي تمييز كيف يمكن جذب العملاء؟ أولاً، يجب أن تكون ملابس الموظفين بألوان تخاطئة، مثل الملابس البيضاء في قرية الأرز الشرقية، حتى يشعر العملاء بالنظافة والثقة، وملابس بارو باللون الأصفر، مما يلجأ العملاء على طول.
第四招：改服务员的名字在大多数人眼里，服务员的地位很低，其实顾客来餐厅吃饭，我们必须要提供高质量的菜品，同时也要让顾客觉得物有所值，然后改服务员的名字，这样就能增加顾客的信任度。比如西贝的服务员叫“毛晓梅”，巴奴的服务员叫“毛肚火锅专家”，小龙坎火锅叫“龙厂长”，看起来亲切而且很有品质感。
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
الحيلة السادسة للتصريف: استخدم الملف المفتوح للتصريف. الملف المفتوح هو أفضل منطقة للتجربة البصرية والحسية. عندما يرى العملاء الملف المفتوح، يمكنهم تحريك "الإدراك البصري والشم واللمس" وغيرها في نفس الوقت، ويمكنهم أيضًا الشعور بالثقافة المميزة للمطعم في العديد من الجوانب.
الآن، هناك نوعان من الترتيبات لملفات مينغ. واحد هو مباشرة عند الباب، وهو أكثر ملاءمة للمتاجر التجارية. والثاني هو داخل المكان. يمكن استخدامه في المتاجر التجارية وفي المتاجر على الطريق. يوضع لحم فلفل تشيف في الباب، بحيث يمكن للعملاء الوقوف هناك. بالإضافة إلى ذلك، ليس تشيف في مينغ دانغ فقط، بل يتم عرض الكثير من المكونات الطازجة في منطقة مينغ دانغ.
7、排水口：利用店内音乐和口感来排水，很多餐厅会播放，但很多餐厅是散的，没有系统规范，其实店音乐从早到晚，上午、中午、下午、晚上都可以根据品牌调性选择不同的音乐。
الموسيقى الجيدة يمكن أن تجعل العملاء سعداء جسديًا وعقليًا. ثانيًا، طعم المطعم هو أيضًا إغراء قاتل لجذب العملاء، مثل نكهة الدجاج المقلي من KFC وعبق القهوة من Starbucks. يُقال أنه من أجل السماح لك بشموع القهوة من مسافة 10 أمتار، لا تحجب Starbucks طعم القهوة، فقط لضمان العبق الناعم للقهوة.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
كيفية تصميم عدد المتجر زائد مغذية الغراء؟ يمكن استخدامه:
(1) أطباق الهدايا
(2) خصومات
(3) توصيل الأطعمة حسب الطلب
04, الهدايا المخصصة
(5) مسابقة الفوز الملكية للطعام.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
الحيلة الثانية عشر للتصريف: التصريف بـ "طُعم الشراء للأعضاء" إنشاء طُعم للأعضاء للتصريف. على سبيل المثال، إذا كان الطُعم يحتوي على أكثر من 200% من مبلغ الوجبة، يمكنك الاستمتاع بإعفاء الاستهلاك في المتجر، ويمكن استخدام المبلغ بشكل طبيعي؛ يمكنك الاستمتاع بخصم أقل عند إعادة الشحن؛ يمكنك الحصول على مكافآت عند إعادة الشحن؛ الأنشطة؛ يمكن للأعضاء الاستمتاع بتجربة السعر المنخفض جدًا لمنتج معين، مثل السعر الأصلي لـ 59 طبقًا، فقط 9.9 يوانًا لكل مرة بعد أن تصبح عضوًا.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，西贝莜面村在推广会员时，有专门的词，以上是12个店铺的运营和引流技巧，每个都到位了，顾客进店率会大大提高，很多时候吃客抱怨说顾客不进店消费，其实你引流工作没做好。
