Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 Кандай булоттуу кызматчылардын келиши менен конверсиясын жогорулатуу?
The first drainage trick: the door face signboard The door face sign is the most prominent place to put the most important information.
招牌是如何展示的？它是如何呈现的？这是一个线下商店。如何展示和呈现其最重要的信息：请思考一下。实际上，在线上是相同的。点赞、公众号和小程序的区别在于平台在线上，信息载体不是物理广告牌和纸质材料，而是一个网页。这也是你应该考虑如何放置和呈现最重要信息的方式，以及最重要的信息。重要信息还包括：标志、名称、价格列表、爆炸模型、新产品、折扣、广告、名人代言、付款入口等。餐饮门头招牌应遵循：标志和名称必须足够大，广告牌必须有商品类别，广告牌最好使用抢眼的颜色（如黄色、绿色、白色等），如果广告牌足够大，你也可以放置广告标语。
Экинчи жакын дренаждын экинчи трика: эшик жана чөмөлүңкү. Табакчадан төмөндө жайгашкан көңүл көрүүчү, магазиндин ичиндеги эң чоң көрсөтүү аянты болуп, көбүрөөк маалымат көрсөтүп, пайдалуучуларды тартуу үчүн.
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(1) 宣传签名菜品的海报照片，例如巴奴肚子的照片、厨师飞炸辣椒的照片等。
(2) Магазинда доверительный сертификат, напр., рекомендации CCTV, общие отзывы пятизвёздочных продавцов и т.д.
(3) The latest discount information of the store
(4) 如果条件允许，你可以在门口展示。第三个排水技巧：利用店员的衣服吸引眼球 许多餐馆没有注意到店员的衣服。
Сервисмены очень несерьезные. Кроме слов сервисмена, "Добро пожаловать посетить, наша семья имеет xxx", они больше ничего не скажут, вы думаете, это так обыденно без различий Как привлечь клиентов? Во-первых, одежда сервисмена должна иметь агрессивные цвета, например, белая одежда деревни лапши на северо-западе Китая, чтобы клиенты чувствовали чистоту и уверенность, а Бару желтая одежда, которая привлекает клиентов на весь путь.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
Десятый прием дренажа: Используйте открытый файл для дренажа. Файл Мин — это лучшая зрительная и тактильная зона. Когда клиенты видят файл Мин, они могут одновременно активировать "зрительные, обонятельные и тактильные ощущения" и т.д., и они могут почувствовать культуру ресторана во многих аспектах.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: 利用商店内的音乐和品味来播放商店音乐，许多餐厅都会播放，但许多餐厅分布散乱，没有系统的规范，实际上，商店音乐从清晨、上午、中午、下午、晚上可以根据品牌调性选择不同的音乐。
Качественная музыка может сделать клиентов счастливыми физически и морально. Во-вторых, вкус ресторана также является смертельным соблазном для привлечения клиентов, например, вкус жареной курицы KFC и аромат кофе Starbucks. Говорят, чтобы Starbucks позволяла вам чувствовать аромат кофе на расстоянии 10 метров, Starbucks никогда не блокирует вкус кофе, просто чтобы обеспечить мягкий аромат кофе.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
第九招排水技巧：“创建超级菜单”排水。菜单的重要性不言而喻。那么，什么是超级菜单呢？超级菜单的前提是：强大的引导力、强大的展示力和强大的说服力。我们经常在购物中心购物，总是会收到许多餐厅的菜单，那么你的菜单如何从众多菜单中脱颖而出呢？菜单上必须突出推荐菜品、信任背书、文案宣传、必点菜品等。例如，费厨师的辣椒炒肉菜单用了半页多篇幅来介绍招牌菜和信任背书文案。
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Магазинду жана көлөмдүү күчтүү күчтүрмөсүн奈何设计门店加粉诱饵？可以使用：
(1) gift dishes
(2) скидки
(3) Тон жана алуу менен төлөөчү тамактануу кызматтары
04, customized gifts
(5) lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
