1. Impact of the Epidemic on the Catering Industry
According to data from iiMedia Research, 95.0% of the catering businesses surveyed indicated that store revenue declined significantly during the epidemic. More than half also suffered a drop in turnover. With reduced foot traffic and pressure from rent, many businesses turned to online platforms and third-party food delivery as a survival strategy. By the outbreak’s peak, 78.0% of catering businesses were relying on online sales—a 63.1 percentage point increase compared to before the pandemic.
2. Embracing Online Takeout Platforms
約70%的企業表示，疫情後仍會繼續使用外帶平台。分析師認為，這場危機加速了餐飲行業的數位轉型。隨著外帶服務的供應和需求均有所增長，市場預計將超過650 tỷ yuan vào năm 2020.
3. ប្រជាជនជាតិលើកដំណើរការជំនាញ
作为回应，政府部门提供了财政、税收和就业政策的支持。地方政府发放了消费券，并鼓励通过官方参与来刺激消费。这些举措预计将加速工业复苏。
4. ទស្សនៈនៅក្នុងលុយពាណិជ្ជកម្មនិងទំហំផ្សារ
ចន្លោះឆ្នាំ2015និង2019 ចំនួនអាជីវកម្មផ្គត់ផ្គង់អាហារកើនឡើងប៉ាន់ស្មើ35.8%ក្នុងមួយឆ្នាំ ដល់11.075 លាន然而，由于疫情的影响，2020年出现了暂时的下降，而积极的外卖业务却有所增加。
Theemarket for online food deliverygrew 36.0% year-on-year in 2019, hitting5779.3億元, ហើយត្រូវបានគេរំពឹងថានឹងកើនឡើងពីមុនក្នុងឆ្នាំ2020។
5. គោលបញ្ហាសំខាន់ក្នុងអំឡុងពេលជំងឺរាតត្បាត
Over 60% of catering businesses cited two major issues:
- ចលន់អន្តរការនៃអតិជនជាតិអន្តរបន្ទាប់
- សម្ភារៈលក់ទីក្រុងសំរាប់សំណង់ខ្លួន
Nearly 50% also faced staff shortages. The combination of high fixed costs and low cash flow threatened many businesses.
6. Shift to Online Operations
近80%的被调查餐饮企业全力投入在线外卖。其中，12.7%had never operated online before. Medium and large businesses, bearing higher costs, were especially motivated to digitize.
📸[插入图片：餐厅厨房准备送餐订单]
7. แนวทางสำคัญที่มีผล
Takeout became the main revenue channel. Businesses focused on "open source" (new income) rather than "throttling" (cost-cutting), with platform selection driven mainly by:
- Number of platform users
- គុណភាពសេវាសម្ព័ន្ធដឹកជញ្ជូន
📸[បន្ថែមរូបភាព: កម្មវិធីទូរស័ព្ទប្រៀបធៀបឬអ្នកគ្រប់គ្រងហាងអាហារកំពុងវិភាគឯកសារអ៊ីនធើណេត]
8. Case Studies of Brands That Adapted
Nanchengxiang
ការបញ្ជាក់ធំឡើង69%在2020年2月底，有了美团的支援，日常订单量回升到了疫情前的70%。
អ្នកម្តាយក្រុង (Laoyaji)
在全面闭店期间维持外卖服务，通过平台曝光实现成功。
小龍坎
ចាប់ផ្តើមដឹកនាំផ្តល់អាចមកផ្ទាល់និងបង្កើនការផ្សាយពីខ្លួនដើម្បីពន្លាតទីភ្នាក់ងារអតិថិជ្ជន។
ចៀរ យ៉ាន យែសេ
Quickly rolled out takeaway services, expanding offerings from 4 to 14 products.
9. ការព្យាយាមបន្ទាប់ពីជំងឺរាតត្បាត និងការប្រើប្រាស់សាធារណៈផ្លាស់ប្តូរ
The epidemic served as a "touchstone" that forced digitalization. Takeaway and digital platforms are now vital for survival and growth. Brands with strong online integration are expected to thrive, while platforms will shift toការប្រតិបត្តិដែលមានសមត្ថភាព和higher service quality.
