ทำไมอาคารอาหารของคุณมีอัตราการจองที่ต่ำเกินไป? ทำไมลูกค้าถึงผ่านหน้าประตูและทิ้งไป? คุณใช้ร้านอาหารเองจริงๆ เพื่อดึงดูดลูกค้าหรือไม่? อ่านบทความนี้เพื่อเรียนรู้วิธีการขาดทุนในร้าน 12 แห่ง การเรียนรู้วิธีการขาดทุนในร้าน 12 แห่งนี้ ตราบใดที่คุณปฏิบัติตามคำแนะนำ อัตราการเข้าไปในร้านจะเพิ่มขึ้นอย่างมาก
1 How to increase the rate of customer visits and conversions?
第一种排水技巧：门面招牌
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
排水器的第二个技巧：门窗 商店窗户位于招牌下方，是商店较大的展示区域，尽可能多地展示信息以吸引用户。
អាចដាក់បន្ទប់ខាងក្រោម:
(1) Poster photos of signature dishes, such as photos of Ba Nu's belly, chef Fei's fried peppers, etc.
(2) 展示商店中的信任背书，例如央视推荐、五星级商家的公众评价等。
(3) 该商店的最新折扣信息
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
第四个排水技巧：更换服务员的名字 在大多数人眼中，服务员的地位非常低，但实际上，顾客来餐厅是为了吃饭，我们必须提供高质量的菜肴，还要让顾客感到物有所值，那么更换服务员的名字，可以提高顾客的信任度。例如，西贝的服务员被称为“毛小梅”，巴鲁的服务员被称为“马兜火锅专家”，小龙坎火锅被称为“龙妹”，这样看起来亲切且具有高品质感。
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
The 6th trick of drainage: Use the open file for drainage Ming file is the best visual and sensory experience area. When customers see Ming file, they can simultaneously mobilize the "visual, olfactory and tactile sensations", etc., and they can feel the restaurant's characteristic culture in many aspects.
目前，明档有两种布置方式。一种是直接放在门口，更适合商场使用。第二种是室内。商场和街边店都可以使用。费厨师的辣椒炒肉放在门口，这样顾客可以站在那里。此外，费厨师不只是明档，还在明档区域展示了大量新鲜食材。
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
第九个排水技巧：“创建超级菜单”排水 每个菜单的重要性不言而喻。那么，什么是超级菜单呢？超级菜单的前提是：强大的引导、强大的展示和强大的说服力。我们经常在购物中心购物，总是会收到许多餐厅的菜单，那么你的菜单如何从众多菜单中脱颖而出呢？菜单必须突出推荐菜品、信任背书、文案撰写、必点菜品等。例如，厨师费飞的辣椒炒肉菜单用了超过半页的篇幅来介绍特色菜品和信任背书文案。
第十种排水技巧：“存储个人号码”排水和粉丝西北面村利用商店的个人账户向经理的微信添加了500万客户。通过这样做，你可以直接接触到用户，同时你也可以建立一个社区，让客户参与特别促销并与客户进行深入互动。
តើធ្វើអ្វីដើម្បីរចនារបង់លេខទូរស័ព្ទផលប៉ះពាល់ជាមួយធុងស្កែរ? អាចប្រើបាន:
(1) អាហារជាងខ្សែង
(2) 折扣
(3) 送餐到门食品
04, សេវាសញ្ញាពិសេស
(5) ល្បីឈ្មោះអាហារ Lucky Draw King.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，西贝面村在推广会员时会有特别的用词。上述是12家店铺的运营和引流的12种技巧，每一种都到位，顾客进店消费率会大幅提升。很多时候，顾客抱怨不进店消费，其实是你引流工作没有做好。
