Как же так, что у вас такая низкая занятость в ресторане? Почему клиенты проходят мимо вашего входа и уходят? Действительно ли вы используете сам ресторан для привлечения клиентов? Читайте эту статью, чтобы узнать трюки по привлечению клиентов в 12 магазинах. Узнайте трюки по привлечению клиентов в этой статье. Если вы следуйте указаниям, то уровень посещаемости вашего ресторана значительно возрастет.
1. كيفية زيادة معدل زيارات العملاء والتحويلات؟
Бірінші суғару қолданыс: есік жағасындағы ішкі қағаз The есік жағасындағы ішкі қағаз - ең маңызды мәліметтерді қоюдың ең көзге түсетін жері.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
排水的第二个技巧：门窗店面的门面窗户，位于招牌下方，是店铺较大的展示区域，尽可能多的将信息暴露出来吸引顾客。
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(1) Баннадырмалдық жаңылдыктардын жаңылдырмаларынын суралы, мисалы, Ба Нұның құрлы, Чыныгым Фейдин салпайтын суралы және т.б.
(2) 显示商店中的信任背书，例如 CCTV 推荐、五星级商家的公众评价等。
(3) Магазинның аңгызындағы сабақтық ақпарат
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
Официанты очень непринужденны. Помимо слов официанта "Добро пожаловать в гости, наша семья имеет xxx", они больше ничего не говорят, вы думаете, это так просто и без различий. Как привлечь клиентов? Во-первых, одежда официанта должна быть проникающего цвета, например, белая одежда селенгуо, чтобы клиенты чувствовали себя чистыми и уверенными, а желтая одежда привлекает клиентов на все руки.
第四招：改服务员名字 在大多数人眼里，服务员的地位很低，其实顾客来餐厅吃饭，我们必须要提供高质量的菜品，也要让顾客觉得物有所值，然后改服务员的名字，可以增加顾客的信任感。例如，西贝的服务员叫“毛晓梅”，巴奴的服务员叫“毛肚火锅专家”，小龙坎的火锅叫“龙厂长”，看起来亲切又很有品质感。
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
第六个排水技巧：使用开放式文件进行排水。明文件是最佳的视觉和感官体验区域。当顾客看到明文件时，他们可以同时调动“视觉、嗅觉和触觉”等感官，他们可以在许多方面感受到餐厅的特色文化。
Şu anda, Ming dosyalarının iki tür düzenlenmesi bulunmaktadır. Birincisi kapıda doğrudan yer alır, bu da alışveriş merkezleri için daha uygundur. İkincisi iç mekanlarda yer alır. Hem alışveriş merkezleri hem de sokak dükkanları kullanılabilir. Şef Fei'nin acı biberli kızarmış eti kapıda yer alır, böylece müşteriler orada durabilirler. Ayrıca, Şef Fei sadece Ming Dang değil, aynı zamanda Ming Dang alanında birçok taze malzeme sergiler.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Қазаншықтың санын және тұнбаға қосқанда қалай жасау керек? Иштеуге болады:
(1) ұлттық түсті куштар
(2) discounts
(3) қосымша тағамдарды жеткізу
04, созундук подаруктар
(5) Лотерейный королевский ужин.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一招：以“菜”引客，顾客用餐时，在享受美食的同时，仍可享受到店内的服务，要考虑到新顾客会遇到什么问题，老顾客想要什么服务，在用餐时进行改善，比如为招牌菜、必点菜定制专属的解说，介绍吃法。
مثل قضية محكمة وانغشون لكعك الرأس السمكي التي قدمت بوضوح الخطوات الست لتناول السمك على قائمة المطعم والعداد الجانبي. ومع ذلك، عندما يضع النادل الكعكة الرأس السمكية الرئيسية، فإنه سيوضحها أيضًا ويجعل العملاء يشعرون بأن الخدمة تستحق القيمة. مع مرور الوقت، تشكلت سمعة طيبة. إذا كنت تعد الحساء، يمكنك أيضًا مساعدة العملاء بنشاط في ترتيب الأطباق. لا يُسمح للمستخدم بالتجول أثناء تناول الطعام. يجب على الطاقم مراقبة احتياجات المستخدمين في المتجر في الوقت المناسب، مثل إضافة الماء إلى الماء، والقيام بعمل جيد في استقبال الخدمات داخل المتجر.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
