1. Impact of the Epidemic on the Catering Industry
根据iiMedia Research的数据，接受调查的餐饮企业中有95.0%表示疫情期间的店铺收入显著下降。超过一半的企业营业额也出现了下滑。由于客流量减少和租金压力，许多企业转向在线平台和第三方外卖作为生存策略。到疫情高峰期时，78.0%的餐饮企业依赖在线销售——与疫情前相比增长了63.1个百分点。
2. Embracing Online Takeout Platforms
About 70% of the businesses stated they would continue using takeaway platforms post-epidemic. Analysts believe the crisis has accelerated digital transformation in the catering industry. As both supply and demand for takeout services grow, the market is expected to exceed2020 දී 650 දහමිල යුනියන් රුපියල්.
3. රජයේ ප්රතිපත්ති ආරක්ෂාව
ตอบสนองต่อนี้ กระทรวงรัฐบาลได้ให้การสนับสนุนด้านการเงิน ภาษี และนโยบายการจ้างงาน รัฐบาลท้องถิ่นได้ออกใบเสร็จผู้บริโภคและส่งเสริมการบริโภคผ่านการเข้าร่วมอย่างเป็นทางการ การกระทำเหล่านี้คาดว่าจะช่วยเร่งการฟื้นตัวของอุตสาหกรรม
4. Trends in Business Numbers and Market Size
在2015年至2019年间，餐饮企业的数量以平均每年35.8%的速度增长，达到了11.075 උණුරු. 然而，2020年由于疫情的暂时性下降，而外卖业务却有所增加。
The ටෙම්在线咨询 බොළ්ල පිළිබඳ මාකෝෂ්ට්රාවgrow 36.0% year-on-year in 2019, hitting577.93 දිල්ලි ඊයන්, 2020 දී පවතින පරිදි තවත් වර්ධනය විය යුතු බවට අනுථානය කෙරිණි.
5. 面对疫情期间的关键挑战
60% 以上的餐饮企业提到了两个主要问题：
- Offline customer flow declining
- _Store rental pressure_
Nearly 50% also faced staff shortages. The combination of high fixed costs and low cash flow threatened many businesses.
6. 切换到在线操作
近80%的被调查餐饮企业全力投入在线外卖。其中，12.7%had never operated online before. Medium and large businesses, bearing higher costs, were especially motivated to digitize.
📸[插入图片：餐厅厨房准备外卖订单]
7. Key Takeaway Strategies
Takeout became the main revenue channel. Businesses focused on "open source" (new income) rather than "throttling" (cost-cutting), with platform selection driven mainly by:
- ප්රොට්රොක් පාරිසර් භාවිතකරුවන්ගේ ගණන
- ප්රවාහන සේවා පිරිපැනීමේ ප්රමාණය
📸[插入图片：配送应用程序比较或餐厅经理分析在线仪表板]
8. Case Studies of Brands That Adapted
南城乡
订单增长69%2020年2月下旬、メイツゥンの支援により、日々の注文は流行病以前のレベルの70%に回復しました。
Grandma's House (Laoyaji)
Maintained takeout during full dine-in closures, achieving success through platform exposure.
Xiaolongkan
Launched hotpot takeout and increased live-streaming to expand customer engagement.
ചය යන යොං මෙස්
Quickly rolled out takeaway services, expanding offerings from 4 to 14 products.
9. ප්රචණ්ඩ ආරෝපණයෙන් පසු දායාත්මක අත්දැකීම සහ නායක ව්යාපෘති වෙනස්කරණය
역병은 디지털화를 강요하는 "토너먼트"로 작용했습니다. 테이크 아웃과 디지털 플랫폼은 이제 생존과 성장에 필수적입니다. 온라인 통합이 강한 브랜드는 성공할 것으로 기대되며, 플랫폼은 이전에මුල් ක්රියාකාරකම්ændඉහල සේවා පදනත්කම.
