왜 당신의 식당 점유율이 그렇게 낮은가요? 왜 고객들이 당신의 문을 지나가고 떠나요? 당신은 정말로 식당 자체를 사용하여 고객을 유치하나요? 이 기사를 읽어 12개의 가게에서 수용률을 높이는 팁을 습득하세요. 이 기사를 통해 12개의 가게에서 수용률을 높이는 팁을 배워보세요. 지시에 따르면 식당 입장률이 상당히 증가할 것입니다.
1 මිත්රයින්ගේ පැමිණීමේ වේගය සහ පරිවිරුද්ධත්වය වැඩි කිරීමට කෙරෙන ප්රතිපත්ති මාර්ගය?
The first drainage trick: the door face signboard The door face sign is the most prominent place to put the most important information.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
दूसरी बाटन की तरह: दृश्य विधान उद्योग के एक विशेष वैनिला, जो लगभग चार्ट पर स्थित है, विभिन्न जानकारी को जल्दी से प्रदर्शित करता है और उपयोगकर्ताओं को आकर्षित करता है।
Can put the following:
(1) 签名菜品的海报照片，例如巴奴肚子的照片、厨师飞炸辣椒的照片等。
(2) 商店内展示信任背书，例如cctv推荐、五星级商家公众评价等。
(3) The latest discount information of the store
(4) यदि स्वार्थ होता है, तो आप अपने पास इसे दिखा सकते हैं। तेज़ी की तीसरी चुनौती: उपयोग कर्ता का धर्मिक वस्तु दिखाना। 많은 रेस्टुरेन्ट्स लेखक का धर्मिक वस्तु पर ध्यान नहीं देते हैं।
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
第五种排水技巧：使用海报、文化墙、悬挂旗帜来排水。当顾客进入商店后，应尽可能让顾客感受到餐厅的氛围。商店的特色菜品、主打产品以及承诺需要制作成材料在店内展示。例如地面材料、墙上的主图像屏幕、海报、天花板上的悬挂旗帜、酒吧上的垂直广告等。
The 6th trick of drainage: Use the open file for drainage Ming file is the best visual and sensory experience area. When customers see Ming file, they can simultaneously mobilize the "visual, olfactory and tactile sensations", etc., and they can feel the restaurant's characteristic culture in many aspects.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
第七条 漏水策略：利用商店内的音乐和品味来播放商店音乐，许多餐厅都会播放，但许多餐厅分布散乱，没有系统的规范，实际上，从清晨、上午、中午、下午到晚上，商店音乐可以根据品牌调性选择不同的音乐。
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
दसौं त्रयोगात्मक तरीका: "उपयोगकर्ता संख्या" ड्रॉपिंग और फैंडली नूनुशंस वेबसाइट ने वेबसाइट के उपयोगकर्ता अकार्डीबिलिटी का उपयोग करके माइक्रोसॉर्ट को 5 मिलियन कर्मकार जोड़ा। यह आपको उपयोगकर्ताओं के लिए ऑनलाइन तरीका देखने का अवसर देता है, और आपको वैसे ही एक समुदाय बनाने का अवसर देता है जहाँ कर्मकार विशेषित प्रतिस्पर्धात्मक चार्ट्स में शामिल हो सकते हैं और कर्मकारों के बीच गहराई से अवलोकन कर सकते हैं।
මාර්ගය නිර්මාණය කිරීම සඳහා වෙළඳ මධ්යස්ථාන නොම්බරය මතුපිට පොදුරු පිරිපහදු භාවිතා කළ හැකිය. ප්රයෝග:
(1) gift dishes
(2) ප්රතිරාජයන්
(3) à la carte කොළඩ් යැන්වීම
04, customized gifts
(5) ලක්කීම මැණිල්ල මැල් මැතිරිය.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一招：以“菜”引客，顾客用餐时，在享受美食的同时，仍可享受到店内的服务，要考虑到新顾客会遇到什么问题，老顾客想要什么服务，改善用餐时的服务质量，例如为招牌菜、必点菜定制专属的解说，介绍吃法。
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
