为什么你们的餐厅入住率这么低？为什么顾客从你们门前经过就离开了？你们真的使用餐厅本身来吸引顾客吗？阅读这篇文章以掌握12家店铺的排水技巧。在这篇文章中学习排水12家店铺的技巧。只要按照说明操作，餐厅的客流量将显著增加。
1 Kā veikt pārvaldīt klientu apmeklējumu un pārveidošanas ātrumu?
Pirmā drenāža trikota: durvju virsmas žibintis Durvju virsmas žibintis ir visvairāk izceļīgā vieta, kur ievietot vis svarīgāko informāciju.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
Otra trika drėninimo: duris langas Pakaļu durvju, kuras atrodas zem signāta, ir pārdošanas veikala lielākā parādīšanās vieta, izplūdama tik daudz informācijas, lai piesaistītu lietotājus.
Galiu paversti šiuo atveju į lietuvių kalbą. Įtraukite tekstą, kurį norite paversti.
(1) Poster photos of signature dishes, such as photos of Ba Nu's belly, chef Fei's fried peppers, etc.
(2) Pargādība veidājās pārbaudību atsauksmēs veikals, piemēram, CCTV atsauksmēs, pieciem zvaigžņu tirgotāju publikācijas utt.
(3) Pirkų pultių paskutinis nuolaida informacija
(4) 如果条件允许，你可以在门口展示。第三个排水技巧：利用店员的衣服吸引眼球 许多餐馆没有注意到店员的衣服。
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
6. augsnes trikts: izmantojiet atvērtu failu augsnes, Ming faila ir labākais vizuālais un sensoīlais pieredzes reģions. Kad klienti redz Ming failu, tie var vienlaicīgi mobilizēt "vizuālos, ēdienkārtas un ērtīgo sajūtu" u.c. un var izjūt restorāna īpašo kultūru daudzās pusēs.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8. Vardystės trūkymas: vardystė, kuri "sukuria nežinoma patirtis". Kokia yra nežinoma patirtis? Pavyzdžiui, nemačiai nėra tuščiai, tačiau McDonald's ir KFC iki galo turi jas. Pavyzdžiui, vėjo mėsa naudojama užsukų mėsai, tačiau最新版本的vėjo mėsų restoranų中有专门为女性设计的专业化妆镜。这极大地提高了品牌声誉和客户的粘性。
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
Desimtoji trikšanas: "Skaisti Personālo Numuru" trikšanas un vētrēni Xibei Nudļu Pūris izmantoja veikala personālo kontu, lai pievienotu 5 miljonu klientu vadītāja WeChat. Šī veida darbība ļauj sasniegt lietotājus tieši, un tā arī izveido komūnē, kur klienti var piedalīties īpašos promocijos un dziļāk interaktīvās komunikācijās ar klientiem.
How to design the store number plus powder bait? Can be used:
(1) 赠送菜肴
(2) atvērtas kārtas
(3) pagaminto maistinės pristatymo
04. 定制礼品
(5) Lūkstīgo izložu karaliskā rīts.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一个排水技巧：在顾客用餐、享受美食的同时，他们也在享受店内的服务。有必要考虑新用户会遇到什么问题，老顾客更想要哪些服务，并在用餐期间改进服务。例如，为特色菜和必点菜定制专属语音介绍，并介绍食用方法。
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
