Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 Kôsika hanina ny fahavahana sy ny fahavohitroan'ny mpanaratra?
The first drainage trick: the door face signboard The door face sign is the most prominent place to put the most important information.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
Famantany tsara ny fanafody: trano-tavony The trano-tavony, izay ankehitriny amin'ny trano lava, noho an'ny trano lava mifanakaiky amin'ny trano lava, dia anisan'ny trano lava mifanakaiky indrindra, manome an'ny tontolo maro ao amin'ny mpanaraka mba hahafahan'ny mpanaraka.
Mieza anarana izy dia:
(1) 招牌菜照片，如巴努的肚子、费厨师的辣椒等。
(2) Fihin'ny fanamboarana ny fanampiana an-trano, toy ny fanamboarana ny CCTV, ny fanamboarana ny fandaharana masina an-trano, sns.
(3) Fisika mifanirano mitovy ao amin'ny trôlan'ny magasin ny fahatelo.
(4) 如果条件允许，你可以在门口展示它。第三个排水技巧：利用店员的衣服吸引眼球 许多餐馆不注意店员的衣服。
服务员非常随意。除了服务员的“欢迎光临，我们家有xxx”之外，他们不会再说什么，你觉得，这样没有区别是多么普通。如何吸引顾客？首先，服务员的服装必须有抢眼的颜色，比如西贝面村的白衣，让顾客感到干净安心，而Baru的黄衣则一路吸引顾客。
第四个排水技巧：改变服务员的名字。在大多数人的眼中，服务员的地位非常低，但实际上，顾客来到餐厅是为了吃饭，我们必须提供高质量的菜肴，还要让顾客感到物有所值，那么改变服务员的名字，你可以增加顾客的信任。例如，西贝的服务员被称为“毛小梅”，巴鲁的服务员被称为“马多火锅专家”，小龙坎火锅被称为“龙美尔”，这看起来亲切且具有高品质感。
5e strategie de drainage : utiliser des affiches, des murs culturels, des drapeaux accrochés pour drainer Après l'entrée du client dans la boutique, le client doit pouvoir ressentir la présence du restaurant autant que possible. Les plats signature de la boutique, les produits principaux et les engagements doivent être transformés en matériaux d'affichage dans la boutique. Par exemple, les matériaux de sol, l'écran principal sur le mur, les affiches, les drapeaux accrochés au plafond, l'publicité verticale à la barre, etc.
排水第六招：用明档做排水，明档是最佳视觉和感官体验区，顾客看到明档时，可以同时调动“视觉、嗅觉、触觉等”，并从多方面感受到餐厅的特色文化。
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: 利用商店内的音乐和品味来播放商店音乐，许多餐厅都会播放，但许多餐厅分布散乱，没有系统的规范，实际上，商店音乐从清晨、上午、中午、下午、晚上可以根据品牌调性选择不同的音乐。
好听的音乐可以让人身心愉悦，其次餐厅的味道也是致命的诱惑，比如肯德基的炸鸡味道和星巴克咖啡的香味，据说星巴克为了让你闻到10米外咖啡的香味，从来不会阻挡咖啡的味道，只保证咖啡的香浓。
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
第九种排水技巧：“创建超级菜单”排水。菜单的重要性不言而喻。那么，什么是超级菜单呢？超级菜单的前提是：强大的引导、强大的展示和强大的说服力。我们经常在购物中心购物，总是会收到许多餐厅的菜单，那么你的菜单如何从众多菜单中脱颖而出呢？菜单上必须突出推荐菜品、信任背书、文案、必点菜品等。例如，费厨师的辣椒炒肉菜单用了半页多来介绍招牌菜和信任背书文案。
第十种排水技巧：“存储个人号码”排水和粉丝西贝牛肉面村利用店铺的个人账户向经理的微信添加了500万客户。通过这种方式，你可以直接接触到用户，同时还可以建立一个社区，让客户参与特别促销并与客户进行深入互动。
Miteny hery ny toerana anaty anaty sy ny zavatra voankany? Misy ny fampiasana:
(1) Mainty sy vavy (mainty: mihin'ny an'ny)
(2) mombaoviana
(3) 餐饮外送
04, andasana sy mifanirina
(5) Fihin-tsy kely roa ny an'ny mihin-kely.
在排水之前，请确保设计一张排水海报。该海报详细说明了添加朋友后可以享受的特权。第二是设置词语，例如：“你好，我们的商店创始人重视我们的服务和产品质量，所以我们将在每张桌子上放置老板的个人微信，并将创始人的微信添加到您的手机中，以便您立即获得优惠。xxx折扣。他将邀请您加入我们的商店群组，并为您未来的用餐订单提供折扣。如果您推荐我们给您的朋友，您可以获得40%的折扣，即您可以节省约100元，这非常划算。如果您是通过旅行的人推荐的，那么每个人每次只能使用一次40%的折扣券，下次用餐时可以使用。这次促销活动仅持续一个月，仍然非常有价值。一个月后不会有这样的活动。让客户主动添加您，并且您也主动推荐给他们。
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
例如，王顺法院的鱼头泡饼在菜单和桌面展示中清晰地介绍了吃鱼的六个步骤。然而，当服务员戴上特色的鱼头时，他仍然会强调这一点，并让顾客感受到服务是有价值的。随着时间的推移，它已经形成了良好的声誉。如果你正在做火锅，你也可以积极帮助顾客点菜。用餐时不允许顾客四处走动。员工应及时观察店内的顾客需求，比如加水，并在店内做好服务工作。
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，西贝面条村在推广会员时会有特别的词汇。以上是12家店铺的运营和排水技巧，每家都到位了，顾客进店消费的比例将会大大提高。很多时候，顾客会抱怨不进店消费，实际上是你没有做好排水工作。
