Што е вашата ресторанска заетост так ниска? Што ги прават клиентите да минат покрај вратата ви и да заминат? Дали сте наистина користите самата ресторанска сала за привлекување на клиенти? Читај оваа статии за да научите триковите на отстранување во 12 продавници. Во оваа статии научете триковите на отстранување во 12 продавници. Доколку следите инструкциите, влезниот процент на ресторанот ќе се зголеми значително.
1 How to increase the rate of customer visits and conversions?
第一個排水技巧：門面標語牌 門面標語是放置最重要的信息的最突出的地方。
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
Можете да поставите следното:
(1) Слики од постери за специјалитети како што се слики од коремот на Ба Ну, пржени пиперки од готвачот Феи, и сл.
(2) 商店内展示信任背书，例如cctv推荐、五星级商家公众评价等。
(3) Најновите састанки за саударства на магазинот
(4) Ако услови дозволуваат, можете да го прикажете на вратата Третиот трик за отвод на водата: да користите облеклото на служителот за да привлечете вниманието Поголем број на ресторани не се фокусираат на облеклото на служителот.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
第四个排水技巧：改变服务员的名字 在大多数人眼中，服务员的地位非常低，但实际上，顾客来餐厅是为了吃饭，我们必须提供高质量的菜肴，还要让顾客感到物有所值，那么改变服务员的名字，你可以增加顾客的信任。例如，西贝的服务员被称为“毛小美”，巴鲁的服务员被称为“马多火锅专家”，小龙坎火锅被称为“龙妹”，这看起来亲切且具有高品质感。
5-тиот дрениран метод: користете постери, културни зони, висящи знамена за дрениране След като клиентът влезе в магазина, клиентът трябва да може да усети разпространението на ресторанта колкото е възможно повече. Подписните ястия на магазина, основните специални продукти и ангажименти трябва да се превърнат в материали за показване в магазина. Например, подлогови материали, основният екран на стената, постери, висящи знамена на тавана, вертикална реклама на бара и т.н.
Шестата техника за отвод: Користете отворен файл за отвод. Файлът Ming е најдобриот визуелен и сетивен искуствен простор. Кога клиентите гледаат на файлот Ming, тие истовремено можат да активираат "визуелни, мирисни и сетивни сензации", и тие можат да почувствуват културните одлики на ресторанот во многу аспекти.
目前，明档有两种布置方式，一种是直接摆在门口，比较适合商场；另一种是放在室内，既可以在商场内也可以在街边店使用，而费师傅的辣椒炒肉就摆在门口，顾客可以站在门口等，而且费师傅不只是做明档，还把很多新鲜的食材放在明档区。
Седмиот отводен преврат: Користете музиката во продавницата и вкусот за отвод на музиката во продавницата, многу ресторани ќе ја играат, но многу ресторани се расфрлени, нема систематска спецификација, всушност, музиката во продавницата од ранокот, утрото, попладне, попладне, вечерта може да избере различна музика според тонот на брендот.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Како да дизајнирате магазинот со присада со порошкови? Може да се користат:
(1) специјални јела
(2) скидки
(3) 送餐到门食品
04, прилагоди подароци
(5) lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Одинадесеттиот метод за оттичане: Оттичане с "Увод во јадењата" За време на обедувањето на клиентите, додека се забавуваат со вкусните храни, тие сè уште се забавуваат со услугите во продавницата. Необходимо е да се размисли за проблемите кои новите корисници ќе ги сретнат, за услугите кои старите клиенти сакаат повеќе, и да се подобри услугата за време на обедувањето. На пример, да се наложат посебни зборови за ознаката на специјалните јадења и задолжителните јадења, и да се претстави начинот на јадење.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
На пример, кога Xibei Noodle Village промовира членство, има посебни зборови. горните се 12 трикови за работа и отток на 12 продавници, кои се на место, и стопилото на влез на клиенти ќе се подобри значително. Поголем број пати гостите жалат што клиенти не влегуваат во продавницата за консумација, всушност, не сте направиле добро подготвување за отток.
