"小型企业"过分追求即时利益，并且是逐步进行的；大品牌具有远见，它们的成就是无敌的。黄继煌为外卖市场推出了一款新产品——“三点全”，仅需三分钟即可享用，特色是现场烹饪；迎接侧面发布——c24全天候餐饮模式，建立产品线、零售、线上和线下新的整合；海迪乐推出了自己的品牌饮料，一种新的乳酸菌饮料，主要用于制作火锅。品牌正忙于扩展其产业链，从产品到零售，从线下到线上，这可以被视为所有方面。
1. Забележителни одлики, фокусирајќи се на операциите со пакување
Причината што брендот е импресиониран од клиентот, може да чуе или види што е тоа, таков бренд мора да биде различен.
面对新零售模式的突然涌现，食品包装的独特性也是“留人”的一种技巧。对于外卖产品来说，独特的包装能给客户留下深刻的印象。考虑到外卖消费群体——白领上班族通常都是一人份的外卖，所以需要从包装上吸引消费者。精美的包装、细致的体验、贴心的服务提示，立刻给菜品的味道加分。很多餐饮店都决定突破外卖包装的形象，打造自己的品牌包装，突出风格和特色。这是同品类餐饮的好策略，但在差异化竞争面前，当所有外卖都在寻求外卖包装的突破时，势必会给消费者带来眼前一亮的感觉。
2, фокусирајте се на услуга, зголеми корисничкото искуство
Traditional catering does not have a formed take-out service system. It uses the direct delivery of the clerk, the delivery time and the taste of the food are not easy to control, and the service experience of the delivery is less considered. However, the era of take-away "Tmall" is coming. With the continuous reduction of diners, the second chain of catering - take-out, not only in the image, but also in the service, pay special attention to the experience of delivery, and enhance the user's goodwill.
影像的打包方式突出了个性与风格，给顾客留下了印象。面对同类的模仿，餐饮公司应该如何应对？突破点在于服务，而用户体验是不可复制的。一方面是菜品的味道，另一方面是顾客更直接的亲身体验，这是品牌无法复制和模仿的。从这个角度看，海迪丽的上市是一个令人欣慰的消息，这也引起了众多企业家的羡慕：做同样的食物，为什么他能上市呢？餐饮行业的人知道，海迪丽凭借服务赢得胜利。它采用阿米巴管理模式，对每个人来说都很准确，并为每个顾客服务。用户体验不仅仅是火锅的味道，还有细腻的服务。
3. Производен бренд, диверсификација на капиталниот ризик
If a store relies on a single mainline product, it will soon be squeezed out by other brands. Looking at the old-fashioned food and beverage brands, you will find that the long-lasting secret is not only the signature dishes, but also the clever combination between the main and the side dishes. After all, we don't just order a signature dish when we experience it. Huang Genghuang founder Huang Geng can do his best for the new product "three-point full", three years of research, taste, packaging, technology and try again, so that today's live cooking, standard 3-minute meal. The same is true for meeting facets, founder Song Qi said that the business model of c24 has been in the exploration stage. Meet the face-to-face 24-hour product line, focusing on the product features of each period of operation, in order to change the customer's old impression, retain customers, and form a new impression as the goal. Japanese catering is recognized as the best, only because of the adherence to a standard "only one brand of catering companies is dangerous." Although a single brand has the advantage of simplification and concentration, once a consumer rejects this unique brand, the company will be fatally hurt. The strategy of Japanese catering is to launch 1-2 new stores each year to form a diversified risk asset structure. Multi-brand strategy has become a new battlefield. On the one hand, businesses can continue to innovate. On the other hand, multi-brands seem to be more in line with the stomachs of young consumers.
4. 三点餐饮管理要素：品质 + 服务 + 体验
What is the secret of catering business? Every diners have their own answers. Practice knowing the truth, blindly speaking and blindly doing can not be explored. Observing the restaurants with good business, we can easily find that the combination of quality, service and experience is the foundation of a restaurant that is unbeaten, but it never stops at three elements. Mass consumer products are the first. Once the products are identified, once the local tastes are met, the customer repurchase rate is not a problem. Kang Changxi, the founder of "Fang Datong Hu spicy soup" who intends to change its name to "Xiaoxige", once said to reporters that "the same shop is easy to die. To make food and beverages return to the essence, put clean in the first place, and then improve the service." ." Catering operations need to find out a set of their own style of play. Mature business methods can be used for reference. How to explore their own style of play can stand in an undefeated realm. Only those who are truly suitable for themselves and create their own characteristics can retain customers and form brand influence.
