为什么你的餐厅入住率这么低？为什么顾客从你的门前经过就离开了？你真的使用餐厅本身来吸引顾客吗？阅读这篇文章以掌握12家店铺的排水技巧。在这篇文中学习排水12家店铺的技巧。只要按照指示操作，餐厅的客流量将显著增加。
1 Kwie jienxja l-ħżien tal-viżiti tal-klienti u tal-konverżjonijiet?
第一种排水技巧：门面招牌
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
It-Tieni triq tal-ferħa: darja twieba L-ewwel ħut tax-xogħol, li jinsab ħafna taħt is-sinjali, huwa l-arealla l-kbira tal-ewwel ħut tal-ewwel ħut, jispun ħafna informazzjoni għall-attrazzjoni tal-utenti.
Fis għandu jiżżid il-ħames:
(1) 宣传签名菜品的海报照片，例如巴奴肚子的照片、厨师费飞的炸辣椒等。
(2) Il-kisbiet tal-endorzamenti tal-ħbiberija fl-iżmuk, bħal rekommedazzjonijiet tal-CCTV, recensionijiet pubbliċi tal-magazzini ċampjuni ħamsa, u ħkmejja.
(3) L-informazzjoni ġd-diskunt tal-ewwel ġimga tal-ħutun tal-ewwel ġimga
(4) 如果条件允许，你可以在门口展示。第三个排水技巧：利用店员的衣服吸引眼球 许多餐厅没有注意到店员的衣服。
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: 使用海报、文化墙、悬挂旗帜来引流。在顾客进入商店后，应尽可能让顾客感受到餐厅的氛围。商店的招牌菜、主打产品和承诺需要制作成材料在店内展示。例如地面材料、墙上的主图像屏幕、海报、天花板上的悬挂旗帜、酒吧上的垂直广告等。
Itab 6 tal-ġdid tal-irrigazzjoni: Issew l-fil tal-irrigazzjoni Ming fil huwa l-ewwel ġbir tal-ewwel u tal-għanem tal-erja. meta l-klienti jara l-fil Ming, huma għandhom issa jħossu l-"ewwel, l-ewwel u l-għanem tal-ewwel", u huma jista' josservaw il-kultura tipika tal-restaurant f'varji aspekti.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
美妙的音乐能令顾客身心愉悦。其次，餐厅的口味也是吸引顾客的致命诱惑，比如肯德基的炸鸡味和星巴克的咖啡香气。据说，星巴克为了让顾客从10米外就能闻到咖啡的香气，从不阻挡咖啡的味道，只是为了确保咖啡的醇厚香气。
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
Itz-ewwel trick tal-fergħa: "Sotaw Xogħol personali" tal-fergħa u rħan Xibei Noodle Village użaw l-kont account tal-ewwel ħaddiema biex jħaddiċħu 5 miljun ħaddiema għall-maniġer tagħhom WeChat. Biex għandek issoklijiet l-żwiġijiet direttament, u nistabbilixxu komunità fejn il-klienti jkollhom partecipazzjoni f'promozjonijiet speċjali u jikteb bil-klienti ġo ġewwa.
Kemm jienix sabiex desinjata numru tal-ewwel u tafel tal-pulver? Fhem:
(1) 福建菜
(2) kumpanji
(3) à la carte food delivery
04, tas-silġ ta' taspettu
(5) Lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
第十二招排水技巧：使用“会员充值赠品”进行排水。例如，如果赠品含量超过餐费金额的200%，你可以享受店内消费免单，且该金额可以正常使用；充值时可以享受更低的折扣；充值时可以获得奖励；活动；会员可以享受某产品的超低价体验，例如原价59道菜，成为会员后每次仅需9.9元。
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
