Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 کیسٹمر ویسٹس اور کونورسشن کی شرح کو بڑھانے کی راہ یہ کیسے؟
The first drainage trick: the door face signboard The door face sign is the most prominent place to put the most important information.
如何展示招牌？如何呈现？这是一个线下商店。如何展示和呈现其最重要的信息：请思考一下。实际上，在线上是相同的。点赞、公众号和小程序的区别在于平台在线上，信息载体不是实体广告牌和纸质材料，而是一个网页。这也是你应该考虑如何放置和呈现最重要信息的方式，以及最重要的信息。重要信息还包括：标志、名称、价格清单、爆炸模型、新产品、折扣、广告、名人代言、付款入口等。餐饮门头招牌应遵循：标志和名称必须足够大，广告牌必须有商品类别，广告牌最好使用抢眼的颜色（如黄色、绿色、白色等），如果广告牌足够大，你还可以放广告标语。
دوسری ٹریک آف ڈریناج: ڈور وینڈو شاپ وینڈو، جو شیڈو بورڈ کے نیچے واقع ہے، اسٹور کی بڑی نمائش کا علاقہ ہے، جس سے ممکنہ بہترین معلومات دکھائی جاتی ہیں تاکہ ایسے لوگوں کو متوجہ کیا جاسکے۔
可以将以下内容放置在这里：
(1) اسناد غذایی مانند عکسهای شکم با نوا، و سرآشپز فیفری پپرونها و غیره.
(2) اسٹور میں اعتماد انصاف کی توصیفات کا دکھاتار، جیسے CCTV کی توصیفات، پانچ ستارہ کی تجار کی پبلک ریویو وغیر.
(3) 最新商店折扣信息
(4) اگر شرایط اجازه دهد، میتوانید آن را در در نمایش دهید. سومین ترفند تخلیه آب: از پوشش کارمند برای جذب توجه استفاده کنید. بسیاری از رستورانها به پوشش کارمند توجه نمیکنند.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5واحد تقنية تصريف المياه: استخدام لوحات، جدران ثقافية، علامات معلقة لتصريف المياه. بعد أن يدخل العميل المتجر، يجب أن يشعر العميل بتوسع المطعم قدر الإمكان. يجب تحويل الأطباق الخاصة بالمتجر، المنتجات الرئيسية والتزاماته إلى مواد لعرضها داخل المتجر. مثل المواد الأرضية، شاشة الصورة الرئيسية على الجدار، اللوحات، العلامات المعلقة على السقف، الإعلانات العمودية على البار، إلخ.
درس سوم ششم آبرفت: از فایل باز برای آبرفت استفاده کنید فایل مینگ بهترین منطقه تجربه بصری و حسی است. وقتی مشتریان فایل مینگ را میبینند، میتوانند به طور همزمان "حسهای بصری، حسی و لمسی" را فعال کنند و میتوانند فرهنگ ویژه رستوران را در جنبههای مختلف احساس کنند.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: 利用商店里的音乐和品味来播放商店音乐，许多餐厅都会播放，但许多餐厅分布散乱，没有系统的规范，实际上，商店的音乐从早上、上午、中午、下午到晚上可以根据品牌调性选择不同的音乐。
好音乐可以让人身心愉悦,其次餐厅的味道也是致命的诱惑,比如肯德基的炸鸡味、星巴克咖啡香,据说星巴克为了让你闻到10米外咖啡的香味,从来不会阻挡咖啡的香味,只保证咖啡的香醇。
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Store number + powder bait 设计方法：
(1) 礼品菜品
(2) کمپنیاں
(3) __p3__ کی کاری غذا دیلیवری
04. 定制礼品
(5) lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
İçin önerilen üye faydalar, örneğin: mağaza üyeliğine geçmek için 299 lira yeniden yatırmanız gerekiyor, aylık olarak mağazada 59 liralık et yiyebilirsiniz, mağazada doğrudan alınabilir, aylık olarak birikim yapılamaz. Mağaza içi ürün üye indirim fiyatlarından yararlanın, yeni ürünler için öncelikli deneyim fiyatları, özel VIP üye hizmetleri ve bir VIP üyesi olmak ayrıca %50 indirim alabilir. Sıradan mağazalardan üyeliğe dayalı e-ticaret mağazalarına dönüşüm, ödeme yapan üyeleri daha fazla hizmet etmeye odaklanacak. Üyelik yeniden yatırımı başlamadan önce, önce bir üye kılavuzu ve üye hizmet tanıtımı geliştirin, böylece kullanıcılar üye hizmet tanıtımını gördüklerinde dönüşümü teşvik edebilirler, hatta mağazada üyelik dönüşümünü teşvik edilemiyorsa bile; mağaza üye tanıtım konuşmasını oluşturun, mağaza çalışanları daha doğal bir şekilde üyelik yeniden yatırım hizmetlerini kullanıcılarına tanıtabilir.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
