Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 How to increase the rate of customer visits and conversions?
Prima trică de drenaj: panoul de semnalizare pe ușă Panoul de semnalizare pe ușă este locul cel mai proeminent pentru a pune informațiile cele mai importante.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
第二种排水技巧：门窗 商店窗户位于招牌下方，是商店较大的展示区域，尽可能多地展示信息以吸引用户。
Poate pune următoarele:
(1) Poster photos of signature dishes, such as photos of Ba Nu's belly, chef Fei's fried peppers, etc.
(2) Afisarea endosmulor de încredere în magazin, cum ar fi recomandările sistemelor de securitate TV, recenzii publice ale mercei cu 5 stele, etc.
(3) Informação recentă despre reducerile magazinului
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
Valizii sunt très casuali. În plus de cuvintele valizilor, "Bună să vă face zâmbetă, familia noastră are xxx", ei nu vor spune nimic altceva, vă gândiți, este atât de obişnuios fără diferențe. Cum să atrage clienti? Prima dată, îmbrăcămile valizilor trebuie să aibă culori invazive, cum cea a Gheparzilor de Foc, astfel încât clientii să se sente清洁 și amănunt, și Baru are hainele galbeni, care atrage clienti până la capăt.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
The 6th trick of drainage: Use the open file for drainage Ming file is the best visual and sensory experience area. When customers see Ming file, they can simultaneously mobilize the "visual, olfactory and tactile sensations", etc., and they can feel the restaurant's characteristic culture in many aspects.
În prezent, există două tipuri de aranjamente pentru fișierele Ming. Unul este direct la ușă, care este mai potrivit pentru magazinele de cumpărături. Cel de-al doilea este în interior. Ambele pot fi folosite atât de magazinele de cumpărături, cât și de magazinele de pe stradă. Carnele afumate cu piper ale lui Chef Fei sunt așezate la ușă, astfel încât clienții să poată sta acolo. În plus, Chef Fei nu este doar Ming Dang, ci prezintă și multe ingrediente proaspete în zona Ming Dang.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Muzica bună poate face clienții să fie fericiți fizic și mental. În al doilea rând, gustul restaurantului este, de asemenea, o tentă fatală pentru a atrage clienți, cum ar fi gustul puiului prăjit al KFC și mirosul cafelei Starbucks. Se spune că pentru a permite Starbucks să îți mirosi aroma cafelei de la 10 metri distanță, Starbucks nu blochează gustul cafelei, ci doar pentru a asigura aroma moale a cafelei.
Al 8-lea truc de drenaj: drenajul care „ creează o experiență neașteptată „ Ce este o experiență neașteptată? De exemplu, multe restaurante nu au toalete, dar McDonald's și KFC le au în mod basic. De exemplu, Laoxiang chicken este folosit pentru fast-food, dar în versiunea latestă a magazinului de Laoxiang chicken, există oglinzi de machiaj profesionale pentru femei. Crește semnificativ reputația brandului și stickiness-ul clienților.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Cum se proiectează numărul de magazin plus pudră de insecticid? Poate fi folosit:
(1) gift dishes
(2) scuteli
(3) livrare de mâncare la comandă
04, donații personalizate
(5) Masă regală de la Lucky Draw.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
