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Upravljenje rastom gradačića u cijelini je važan motor za ekonomiju Kine za povećavanje domaćih potražnji. Prema podacima koje je objavila Nacionalna statistika, ovoču 2019. godine u Kini bilo je 41,2 triliona količina malih konsumerskih proizvoda, od kojih je ukupno rast gradačića iznosio 4,67 triliona, što predstavlja oko 11,3% od ukupne domaće konsumerske cijene. Od 2015. godine, rast gradačića i dalje raste u svom udjelu.

I. Status and growth of the catering industry in the national economy The rapid growth of the catering industry as a whole is an important driving force for China to expand domestic demand. According to data released by the National Bureau of Statistics, the total retail sales of social consumer goods in China in 2019 were 41.2 trillion, of which the total catering industry was 4.67 trillion, accounting for about 11.3% of total social retail sales. Since 2015, the catering industry has continued to increase its share of zero.

在增长动力方面,2019年全国社会消费品零售总额同比增长8.0%,餐饮收入同比增长9.4%,2019年消费对GDP增长的贡献率为57.8%,拉动GDP增长约3.5个百分点,成为连续6年成为经济增长的第一引擎,餐饮业占社会消费品零售总额的比重约为11.3%,拉动GDP增长约0.4个百分点。

China's catering industry is dominated by small and medium-sized businesses, with a low degree of chaining and market concentration. According to the China Culinary Association, there were more than 8 million catering merchants across the country in 2018. According to the survey data of the Meituan Research Institute in the first quarter of 2019, 86.5% of the catering merchants were individual stores, 82.5% of the catering merchants had an operating area of less than 100 square meters, and 95.9% of the catering merchants had less than 10 employees. As a result of the large number of small and medium-sized restaurants, the market concentration is not high and the scale effect in the industry is not obvious. With increasing competition in the industry, small and medium-sized enterprises in the catering industry will expose problems such as insufficient customer acquisition capabilities in single stores, low utilization of online platforms, and generally tight operating funds.

Наследство пневмонии нового коронавируса на ресторанный бизнес: Поплавок пневмонии нового коронавируса привел к потере бизнеса на 90% в ресторанах во время весеннего фестиваля и февраля. Оцениваем, что без влияния поплавка пневмонии нового коронавируса, доход от ресторанов во время весеннего праздника Золотого Весеннего недели 2020. году составил бы около 124 миллиардов юаней, но он может на самом деле упасть на about 90%. Доход от ресторанов в феврале также ожидается уменьшиться на 90% по сравнению с тем же периодом в прошлом году, и ожидается, что он постепенно улучшится после марта. Годовой доход от ресторанов ожидается составить 3,97 трлн юаней, что около 15% ниже, чем в 2019 году.

Catering companies are facing ongoing cost pressures. In the face of the epidemic, on the one hand, most of the catering industry was forced to close down, on the other hand, it still needed to pay rent, labor costs, and also faced depreciation of fixed assets. Based on market research data and financial data of listed catering companies, the sum of the three costs of raw materials, labor and rent accounts for about 70% of the total cost (Figure 5). Secondly, the cost of purchasing materials for epidemic prevention and control has increased significantly. Affected by the epidemic, the catering industry will purchase additional masks, disinfection water, temperature measurement equipment, etc. to meet the safety requirements of epidemic prevention and control, which has greatly increased the expenditure of catering enterprises.

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