Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 Kibaza kigira icyo kibonera icyo kigira kumenyewe cyangwa kumenyewe cyangwa kumenyewe?
第一位排水技巧：门面招牌
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
第二招排水：门窗商店橱窗，位于招牌下方，是商店较大的展示区域，尽可能多地展示信息以吸引用户。
N'yonga za nyingo.
(1) 宣传签名菜肴的海报照片，例如巴努的肚子照片、费厨师的炸辣椒等。
(2) Display of trust endorsements in the store, such as cctv recommendations, public reviews of five-star merchants, etc.
（3）商店的最新折扣信息
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
第五种排水技巧：使用海报、文化墙、悬挂旗帜来排水。当顾客进入商店后，应尽可能让顾客感受到餐厅的氛围。商店的特色菜品、主打产品以及承诺需要制作成材料在店内展示。例如地面材料、墙上的主图像屏幕、海报、天花板上的悬挂旗帜、酒吧上的垂直广告等。
The 6th trick of drainage: Use the open file for drainage Ming file is the best visual and sensory experience area. When customers see Ming file, they can simultaneously mobilize the "visual, olfactory and tactile sensations", etc., and they can feel the restaurant's characteristic culture in many aspects.
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Inkuru ryamamurika ryangiza abanyamushyirika buri mu gutekereza no mu gutegura. Kuriya kwa mbere, amahame ya restaurant iyo itagira inama kumusimba abanyamushyirika, ariko n'ibyo KFC ifite amahame ya mbisi n'umurima wa Starbucks. Uyu mutungo wese wese uragenda ko iyo Starbucks ushobora kugera amahame ya koffi ya 10 metero, Starbucks uwibuka umurima wa koffi, ariko iyo ushobora kugira amahame ya koffi y'ubushozi.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
Rwanda: Umuganda wa gatandatu w'ibibanza: "Gushirika Amahoro" ibibanza n'ibinyamakuru Xibei Noodle Village yagushirika amahoro y'ibibanza kwa manager ya WeChat ya 5,000,000. Nibwo, ushobora kugirika abanyamahanga n'ibindi, n'ibinyamakuru ushobora kugurisha abanyamahanga kwa inama ya gushirika amahoro n'abanyamahanga kugirika ibinyamakuru.
Kibonera ko kubona inkuru ya myanyo y'ibimera n'ibimera byo kongera? Kizwi kure:
(1) 福建菜
(2) ibyiringiro by'ibihagamirimo
(3) à la carte food delivery
04、定制礼品
(5) lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
第十一招排水技巧：在顾客用餐、享受美食的同时，他们也在享受店内的服务。有必要考虑新用户会遇到什么问题，老顾客更想要哪些服务，并在用餐期间改进服务。例如，为特色菜和必点菜定制专属介绍，并介绍食用方法。
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
第十二招：引流“会员充值饵”设置会员引流饵，比如，如果饵料中包含的食量超过200%，就可以享受店内消费免单，金额可以正常使用；充值后享受更低折扣；充值后获得奖励；活动；会员可享受某款产品超低价体验，如原价59元的菜品，成为会员后每次只需9.9元。
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，西贝面村在推广会员时会有特别的词汇。上述是12家店铺的操作和排水技巧，每家都到位了，顾客的进店率会大大提高。很多时候，顾客抱怨不进店消费，实际上是你没有做好排水工作。
