1. The Impact of the Epidemic on the Catering Industry
According to data from iiMedia Research, 95.0% of the catering businesses surveyed indicated that store revenue declined significantly during the epidemic. More than half also suffered a drop in turnover. With reduced foot traffic and pressure from rent, many businesses turned to online platforms and third-party food delivery as a survival strategy. By the outbreak's peak, 78.0% of catering businesses were relying on online sales—a 63.1 percentage point increase compared to before the pandemic.
2. 采用在线外送平台
About 70% of the businesses stated they would continue using takeaway platforms post-epidemic. Analysts believe the crisis has accelerated digital transformation in the catering industry. As both supply and demand for takeout services grow, the market is expected to exceed 100 billion yuan.650 billion yuan in 2020.
3. 政府政策支持
In response, government departments provided financial, tax, and employment policy support. Local governments issued consumer vouchers and encouraged consumption through official participation. These measures are expected to accelerate industrial recovery.
4. Trends in Business Numbers and Market Size
Between 2015 and 2019, the number of catering businesses grew at an average annual rate of 35.8%, reaching1,107,500然而，由于疫情的影响，2020年出现了暂时的下降，而活跃的外卖业务却有所增加。
The在线食品配送市场In 2019, it grew by 36.0% year-on-year, hitting577.93 billion yuan, and was projected to grow further in 2020.
5. 疫情期间的关键挑战
Over 60% of catering businesses cited two major issues:
- 下降的线下客户流量
- Store rental pressure
近50%的人也面临员工短缺问题。高固定成本和低现金流威胁了许多企业。
6. Transition to Online Operations
近80%的受访餐饮企业全面转向线上外卖。其中，12.7%had never operated online before. Medium and large businesses, bearing higher costs, were particularly motivated to digitize.
📸[Insert image: Restaurant kitchen preparing orders for delivery]
7. Key Takeaway Strategies
外卖成为了主要的收入渠道。企业专注于“开源”（新收入）而非“节流”（降低成本），平台选择主要由以下因素驱动：
- Number of platform users
- Delivery service quality
📸[Insert image: Comparison of delivery apps or restaurant manager analyzing an online dashboard]
8. 模仿品牌的案例研究
Nanchengxiang
订单增长69%在2020年2月底。在美团的支持下，每日订单反弹至疫情前水平的70%。
Grandma's House (Laoyaji)
Successfully maintained takeout operations during full dine-in closures by leveraging platform exposure.
Xiaolongkan
启动火锅外卖并增加直播以扩大客户参与。
查言悦色
迅速推出外卖服务，产品种类从4种扩展到14种。
9. Post-Epidemic Outlook and Industry Transformation
The epidemic served as a "touchstone" that forced digitalization. Takeaway and digital platforms are now vital for survival and growth. Brands with strong online integration are expected to thrive, while platforms will shift to.refined operationsandHigher service quality.
