为什么你的餐厅入住率这么低？为什么顾客路过你的门口就离开了？你真的用餐厅本身来吸引顾客吗？阅读这篇文章，掌握12家店的排水技巧。在这篇文章中学习12家店的排水技巧。只要按照说明操作，餐厅的入店率将显著提高。
1 How to increase the rate of customer visits and conversions?
第一个排水技巧：门面招牌门面招牌是最显眼的地方来放置最重要的信息。
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
排水技巧之二：门窗 商店窗户位于招牌下方，是商店较大的展示区域，尽可能多地展示信息以吸引用户。
Can put the following:
(1) Poster photos of signature dishes, such as photos of Ba Nu's belly, chef Fei's fried peppers, etc.
(2) Display of trust endorsements in the store, such as CCTV recommendations, public reviews of five-star merchants, etc.
(3) The latest discount information of the store
(4) If conditions permit, you can display it at the door. The third drainage trick: use the clerk's clothing to catch the eye. Many restaurants do not pay attention to the clerk's clothing.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else. You think, it is so ordinary without differentiation. How to attract customers? First of all, the waiter's clothing must have eye-catching colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
第四个排水技巧：改变服务员的标题 在大多数人的眼中，服务员的社会地位非常低，但实际上，顾客来餐厅吃饭，我们必须提供高质量的菜肴，同时也要让顾客觉得物有所值，那么改变服务员的名字，就可以增加顾客的信任。例如，西北的服务员被称为“毛小梅”，巴鲁的服务员被称为“马豆火锅专家”，小龙坎火锅被称为“龙美儿”，看起来亲切，并且有很高的品质感。
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
第六种排水技巧：使用开放式文件进行排水。明文件是最佳的视觉和感官体验区域。当顾客看到明文件时，他们可以同时调动“视觉、嗅觉和触觉”等感官，他们可以在许多方面感受到餐厅的特色文化。
目前，明档有两种布置方式。一种是直接在门口，更适合购物中心。第二种是室内。购物中心和街边店铺都可以使用。飞师傅的辣椒炒肉放在门口，让顾客可以站在那里。此外，飞师傅不仅明档，还在明档区域展示了很多新鲜食材。
7th Drainage Coup: Utilize in-store music and taste to drain Store music. Many restaurants play music, but many restaurants are scattered, lacking systematic specifications. In fact, store music can be chosen differently from early morning, morning, noon, afternoon, to evening, according to the brand tone.
Good music can make customers happy both physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that "creates an unexpected experience" What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
第十种排水技巧：“存储个人号码”排水和粉丝西贝牛肉面村利用店铺的个人账户向经理的微信添加了500万客户。通过这种方式，你可以直接接触到用户，同时还可以建立一个社区，让客户参与特别促销并与客户进行深入互动。
如何设计商店编号加粉末诱饵？可以使用：
(1) Specialty dishes
(2) discounts
(3) À la carte food delivery
04, Customized gifts
(5) Lucky Draw King Meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
例如，王顺法院的鱼头泡饼在菜单和桌面上清晰地介绍了吃鱼的六个步骤。然而，当服务员戴上特色的鱼头时，他仍然会强调这一点，并让顾客感受到服务是有价值的。随着时间的推移，它已经形成了一个良好的声誉。如果你正在做火锅，你也可以积极帮助顾客点菜。用餐时不允许顾客四处走动。员工应及时观察店内的顾客需求，例如加水，并在店内做好服务工作。
第十二个引流技巧：使用“会员充值诱饵”设置会员充值诱饵进行引流。例如，如果诱饵包含超过餐费200%的金额，您可以享受店内消费免单，金额可以正常使用；您可以在充值时享受更低的折扣；您可以在充值时获得奖励；活动；会员可以享受某款产品的超低价体验，例如原价59元的菜品，成为会员后每次只需9.9元。
It is recommended that member benefits, such as: needing to recharge 299 to become a lifelong member in the store, being able to enjoy steaks worth 59 once a month, being able to be directly picked up in the store, not accumulating once a month. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it uses special words. The above are the 12 tricks for operation and drainage of 12 stores, each of which is well-placed, and the customer entry rate will be greatly improved. Many times, diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
