Markaaga kala hadsana

为什么你们的餐厅入住率这么低?为什么顾客从你们门前经过就离开了?你们真的使用餐厅本身来吸引顾客吗?阅读这篇文章以掌握12家商店的排水技巧。在这篇文章中学习如何排出12家商店的污水。只要按照说明操作,餐厅的客流量将显著增加。

1 Sababta siinayna isku-dhufanaha iyo isku-dhufanaha ee macallinimada?

الحيلة الأولى للتصريف: لوحة إعلانية الواجهة البابية لوحة إعلانية الواجهة البابية هي أكثر المكانات بروزًا لوضع أهم المعلومات.

How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.

排水的第二个技巧:门窗店面的门面窗户,位于招牌下方,是店铺较大的展示区,尽可能多的将信息暴露出来吸引顾客。

Waa fahamto ah:

(1) 图片展示招牌菜的照片,比如巴奴的肚头照片、飞哥的炸辣椒等。

(2) Muuqaalinta codsiyada ee dukaanka, sida shuruudaha CCTV ee su'aal, wararka muuqaal ee dhaqanka shan jir ah ee dhaqatooyinkii, iwm.

(3) 該店最新折扣信息

(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.

النادلون عاديون جدًا. بالإضافة إلى كلمات النادل "مرحبًا بزيارتك، عائلتنا لديها xxx"، لن يقولوا شيئًا آخر، تعتقد أنها عادية وبدون تمييز كيف يمكن جذب العملاء؟ أولاً، يجب أن يكون ملابس النادل لامعة، مثل ملابس وادي النودلز شيبيه، بحيث يشعر العملاء بالنظافة والراحة، وبيجو هو الملابس الصفراء، والتي تجذب العملاء طريقًا كاملاً.

الحيلة الرابعة للتصريف: تغيير اسم النادل. في نظر معظم الناس، مستوى وضع النادل منخفض جدًا، ولكن في الواقع، يأتي العملاء إلى المطعم لتناول الطعام، وعلينا أن نقدم أطباقًا عالية الجودة، وفي الوقت نفسه أجعل العملاء يشعرون بأنهم يستحقون ذلك، ثم غير اسم النادل، يمكنك زيادة ثقة العملاء. على سبيل المثال، يُطلق على نادل شيبي اسم "ماو شياومي"، وعلى نادل بارو اسم "ماو دو هوتبو هوبي"، ويُطلق على حساء شياولونغكان اسم "لونغميه"، وهو يبدو لطيفًا ويتمتع بإحساس عالٍ بالجودة.

5th drainage trick: 使用海报、文化墙、悬挂旗帜来引流。在顾客进入商店后,应尽可能让顾客感受到餐厅的氛围。商店的特色菜品、主打产品和承诺需要制作成材料,在商店内展示。例如地面材料、墙上的主图像屏幕、海报、天花板上的悬挂旗帜、酒吧上的垂直广告等。

排水第六招:利用明档进行排水,明档是最佳视觉和感官体验区,顾客看到明档时,可以同时调动“视觉、嗅觉、触觉等”,并从多方面感受到餐厅的特色文化。

目前,明档有两种布置方式。一种是直接在门口,更适合商场使用。第二种是室内。商场和街边店都可以使用。费厨师的辣椒炒肉放在门口,这样顾客可以站在那里。此外,费厨师不只是明档,还在明档区域展示了大量新鲜食材。

7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.

音乐在身体和心理上都能使顾客感到愉悦。其次,餐厅的口味也是吸引顾客的致命诱惑,比如肯德基的炸鸡味和星巴克的咖啡香气。据说,为了让你从10米外就能闻到咖啡的香气,星巴克从不阻挡咖啡的味道,只是为了确保咖啡的柔和香气。

8th Drainage Trick: Drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For instance, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. This greatly increases brand reputation and customer stickiness.

第九招:创造菜单“超级菜单” 菜单重要,不言而喻。那么什么是超级菜单呢?超级菜单的前提是:强引导、强展示、强说服。我们经常在商场购物,总是收到很多餐厅的菜单,那么你的菜单如何从众多菜单中脱颖而出呢?菜单必须突出推荐菜品、信任背书、文案撰写、必点菜品等。比如费师傅的辣椒炒肉菜单用了半页多来介绍招牌菜和信任背书文案。

排水第十招:“储个个人号”引流和风扇西贝莜面村用店长的个人账号给500万的顾客加微信,这样可以直接接触到用户,还可以建立社群,让顾客参与活动、深度互动。

Si kaa caawin kartaa noma badan iyo baitka dhan? Waxaan ka xun ahay:

(1) xanuurka qaybti

(2) waraxaada

(3) Dhaqanka kumida ee caanooyinka ah

04. Khusus Dalam Pemberian Hadiah

(5) Baarista waxbarashada.

Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.

الحيلة الحادية عشرة للتصريف: استخدام "مقدمة إلى الأطباق" أثناء تناول الطعام، بينما يستمتع الزبائن بالطعام اللذيذ، يستمرون في الاستمتاع بخدمات المتجر. من الضروري التفكير في المشاكل التي قد يواجهها الجدد كمستخدمين، والخدمات التي يرغب العملاء القدامى في طلبها أكثر، وتحسين الخدمة أثناء فترة الطعام. على سبيل المثال، تخصيص خطابات فريدة للأطباق الرئيسية والأطباق الضرورية للطلب، وتقديم طرق الأكل.

For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.

第十二招:引流“会员充值饵”设置会员引流饵,比如,如果饵料中包含的食量超过200%,可以享受店内消费免单,金额正常使用;充值后享受更低折扣;充值后获得奖励;活动;会员可享受某款产品超低价体验,如原价59元的菜品,成为会员后每次只需9.9元。

It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.

Dhigto waxay ahaayeen, marka Xibei Noodle Village ay isku-dhigaan, waxaa jira erayo gaar ah. Halkaas waxaa ku qoran 12 qayb ka mid ah 12 dukaandhii, oo kasta oo ka mid ah qayb ka mid ah, sidaas darteed, heerka shacbiga inay dukaanka soo galaan ayay u kordhiyi doonto. Mar walba, waxaa lagu eedeeyaa kuwa cajiya in shacbiga ma ahaan dukaanka, laakiin in fact, waxaad ma ahaayeen inaad shacbiga ugu fiican ka qabanayeen.