Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 How to increase the rate of customer visits and conversions?
De eerste afvoer truc: het deurgezichtsscherm De deurgezichtsscherm is het meest opvallende plek om de meest belangrijke informatie te plaatsen.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
Kan de volgende plaatsen:
(1) Poster photos van special gerechten, zoals foto's van Ba Nu's buik, de gebakken peper van chef Fei, etc.
(2) Display of trust endorsements in the store, such as cctv recommendations, public reviews of five-star merchants, etc.
(3) De nieuwste kortinginformatie van de winkel
(4) Als de omstandigheden het toelaten, kun je het buiten aan de deur tonen. De derde afvoertrick: gebruik de klerkenkleding om de aandacht te trekken. Veel restaurants maken geen aandacht aan de klerkenkleding.
De zorgvuldigen zijn heel rustig. Naast de woorden van de zorgvuldige, 'Welkom om te bezoeken, onze familie heeft xxx', zullen ze geen enkel ander zeggen. Je denk, het is zo gewoon en onderscheidingsloos. Hoe kan je klanten aantrekken? Allereerst moet de kleren van de zorgvuldige ingrijpende kleuren hebben, zoals de witte kleding van Xibei Noodle Village, zodat klanten zich clean en vertrouwen voelen, en Baru is geel kleding, die klanten aangetrokken voert de whole way.
De 4e afvoer truc: verander de naam van de bedienaar In de ogen van de meeste mensen is de status van bedienaars zeer laag, maar in feite komen klanten naar het restaurant om te eten, we moeten hoogwaardige gerechten aanbieden, maar moeten ook klanten het gevoel geven dat het de moeite waard is, dan kun je de naam van de bedienaar veranderen, wat de klantvertrouwen kan verhogen. Bijvoorbeeld, de bedienaar in het westen wordt genoemd "Mao Xiaomei", de bedienaar in Baru wordt genoemd "Maodu Hotpot Expert", Xiaolongkan hotpot wordt genoemd "Longmeier", wat vriendelijk lijkt en een hoge kwaliteitssens heeft.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
The 6th trick of drainage: Use the open file for drainage Ming file is the best visual and sensory experience area. When customers see Ming file, they can simultaneously mobilize the "visual, olfactory and tactile sensations", etc., and they can feel the restaurant's characteristic culture in many aspects.
Momenteel zijn er twee soorten inrichtingen voor Ming-bestanden. Een is direct aan de deur, wat meer geschikt is voor winkelcentra. De andere is binnen. Zowel winkelcentra als straatwinkels kunnen gebruikt worden. Chefs Fei's chili-gekookte vlees staat aan de deur, zodat klanten daar kunnen staan. Bovendien is Chef Fei niet alleen Ming Dang, maar toont ook veel verse ingrediënten in de Ming Dang-gebied.
7th Drainage Coup: Use the in-store music and taste to drain Store music, many restaurants will play, but many restaurants are scattered, there is no systematic specification, in fact, the store music from early morning, morning, noon, afternoon, evening can choose different music according to the brand tone.
Goede muziek kan klanten fysiek en mentaal gelukkig maken. Ten tweede is de smaak van het restaurant ook een dodend lokken om klanten aan te trekken, zoals de smaak van KFC's kip en de aroma van Starbucks koffie. Het wordt gezegd dat Starbucks de aroma van koffie van 10 meter afstand laat ruiken, Starbucks blokkeert de smaak van koffie nooit, gewoon om de mellow aroma van koffie te waarborgen.
8e afvoer truc: afvoer die “een onverwachte ervaring” creëert Wat is een onverwachte ervaring? Bijvoorbeeld, veel restaurants hebben geen toiletten, maar McDonald's en KFC hebben ze in principe wel. Bijvoorbeeld, Laoxiang kip wordt gebruikt voor fast food, maar in de nieuwste versie van de Laoxiang kip winkel zijn er professionele make-up spiegels voor vrouwen. Dit verhoogt aanzienlijk de merkreputatie en klantloyaliteit.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
The tenth trick of drainage: "Store Personal Number" drainage and fans Xibei Noodle Village used the store's personal account to add 5 million customers to the manager's WeChat. By doing this, you can reach users directly, and you can also build a community where customers can participate in special promotions and interact with customers in depth.
Hoe kun je het winkelnummer plus poederval designen? Kan worden gebruikt:
(1) gift dishes
（2）折扣
(3) à la carte voedselbezorging
04, aangepaste geschenken
(5)幸运抽奖国王套餐。
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
Twelfth drainage trick: drainage with "member recharge bait" Set up a membership bait for drainage. For example, if the bait contains more than 200% of the meal amount, you can enjoy the in-store consumption exemption, and the amount can be used normally; you can enjoy lower discounts when you recharge; you can get rewards when you recharge; Activities; members can enjoy the ultra-low-price experience of a certain product, such as the original price of 59 dishes, only 9.9 yuan each time after becoming a member.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
Voorbeeld, wanneer Xibei Noodle Village levert leden uit, heeft het speciale woorden. De bovenstaande zijn de 12 tricken van operatie en afwatering van 12 winkels, die allemaal in orde zijn, en de toegangscijfer voor klanten zal worden verbeterd. Vaak抱怨en de eetgevers dat klanten niet in de winkel komen om te消费eren, in feite hebt je niet goed gedaan met het voorbereiden van afwatering.
