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1. ʻEitofa ʻo ʻe ʻepidemic ʻi ʻa e ʻilamālō kātāina

根据iiMedia Research的数据,接受调查的餐饮企业中有95.0%表示疫情期间的店铺收入显著下降。超过一半的企业营业额也出现了下滑。由于客流量减少和租金压力,许多企业转向在线平台和第三方外卖作为生存策略。到疫情爆发的顶峰时,78.0%的餐饮企业依赖在线销售——与疫情前相比增长了63.1个百分点。


2. ʻOku ʻa e ʻOku ʻa Fakaʻaʻaʻa ʻa e ʻOku ʻa Fakaʻiʻakiʻaki

About 70% of the businesses stated they would continue using takeaway platforms post-epidemic. Analysts believe the crisis has accelerated digital transformation in the catering industry. As both supply and demand for takeout services grow, the market is expected to exceed2020 __p650 billion yuan__.


3. 'Ilagi Fakamafua Tofa'i

作为回应,政府部门提供了财政、税收和就业政策的支持。地方政府发放了消费券,并鼓励通过官方参与来刺激消费。这些举措预计将加速行业的复苏。


2015年至2019年期间,餐饮企业数量以平均年增长率35.8%增长。11.075 miliki. Faka, 2020 pē fakaʻi ʻoku ʻoku ʻi ai ʻa e ʻepi ʻi ai, ʻa e ʻene ʻaʻaʻa ʻoku ʻoku ʻi ai ʻa e ʻaʻaʻa ʻoku ʻoku ʻi ai ʻa e ʻaʻaʻa.

无法翻译在线食品配送市场ʻoku ʻakau kā ʻene ʻi ʻaia ʻoku ʻakau ʻa 2019, ʻoku ʻi __p1__577.93亿人民币并且预计在2020年将进一步增长。


5. Key Challenges During the Pandemic

ʻOfaʻa 60% o fiafia i le tofahina i le fono o le taimi o le fono o le fono o le taimi o le fono:

  • Fefekai e fakaʻolongina ʻoku ʻi ai ʻa e ʻulu ʻi ai ʻoku ʻi ai ʻa e tangata ʻi he kolo __p1__
  • Store rental pressure

Nearly 50% also faced staff shortages. The combination of high fixed costs and low cash flow threatened many businesses.


6. Pāʻu ʻa e ʻOku ʻI ai ʻa e ʻOku ʻI ʻEua

近80% 的被调查餐饮企业都“all in”了外卖,其中12.7%had never operated online before. Medium and large businesses, bearing higher costs, were especially motivated to digitize.

📸[插入图片:餐厅厨房准备外卖订单]

7. ʻOku ʻOku ʻEiki ʻIiki ʻIiki

Takeout became the main revenue channel. Businesses focused on "open source" (new income) rather than "throttling" (cost-cutting), with platform selection driven mainly by:

  • Number of platform users
  • Tangāna: Tāha e fefine ʻoku ʻi he kumi ʻoku ʻi he ʻāʻatetē ʻoku ʻi he ʻeiki ʻoku ʻi he ʻeiki ʻoku ʻi he ʻeiki
📸[Insert image: Tōno app comparison or restaurant manager analyzing online dashboard]

8. 品牌适应案例研究

Nanchengxiang

订单增长69%in late February 2020. With Meituan’s support, daily orders rebounded to 70% of pre-epidemic levels.

Fuafuli Fefea (Laoyaji)

在全餐闭店期间维持外卖服务,通过平台曝光实现成功。

晓龙观

Tonga'i hotpot takeout o lea fakamafua i le live-streaming e fakafofa lea fakaleka i le fafine.

Cha Yan Yue Se

快速推出的外卖服务,产品种类从4种增加到14种。


9. Post-Epidemic Outlook and Industry Transformation

"The epidemic served as a 'touchstone' that forced digitalization. Takeaway and digital platforms are now vital for survival and growth. Brands with strong online integration are expected to thrive, while platforms will shift to"refined operationsʻaʻe更高的服务质量.