為何您的餐廳上座率如此低？為何顧客經過您的門口卻離開？您真的使用餐廳本身來吸引顧客嗎？閱讀這篇文章以掌握12家店鋪的排水技巧。在本篇文章中學習12家店鋪的排水技巧。只要您按照指示操作，餐廳的入門率將顯著提高。
如何增加顧客訪問率和轉化率？
第一個排水技巧：門面標語牌 門面標語是放置最重要的信息最突出的地方。
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
可以放以下内容：
(1) 簽名菜品的海報照片，例如巴奴肚皮的照片、廚師飛的炸辣椒的照片等。
(2) 在商店內顯示信任背書，例如電視監控推薦、五星商家的公開評論等。
(3) The latest discount information of the store
(4) 若情況允許，您可以將其展示於門口 第三個排水技巧：利用店員的服裝吸引注意 很多餐廳不注重店員的服裝。
服務員非常隨和。除了服務員的話「歡迎光臨，我們的家長有xxx」，他們不會說其他話。你覺得，這麼普通又無差異，如何吸引顧客呢？首先，服務員的服裝必须有吸睛的顏色，比如西貝麵村的白衣服，讓顧客感到乾淨舒適，而巴拉衣黃色的衣服，則一直吸引著顧客。
第四個排水技巧：改變服務員的頭銜對大多數人來說，服務員的地位非常低，但其實，顧客來餐厅是為了吃东西，我們必須提供高质量的菜餚，同時讓顧客感到物有所值，那麼改變服務員的名字，可以增加顧客的信任。例如，西貝的服務員叫「毛小梅」，巴魯的服務員叫「馬肚火锅達人」，小龍坎火锅叫「龍梅」，這樣看起來親切且充滿質量感。
第五個排水技巧：使用海報、文化牆、掛旗來排水。當顧客進入店鋪後，顧客應該盡可能感受到餐廳的擴散。店鋪的招牌菜、主要特色產品和承諾需要製作成店鋪展示的物料。例如地面物料、牆上的主要影像屏幕、海報、天花板上的掛旗、吧台上的垂直廣告等。
排水第6個技巧：使用開放式文件進行排水。明文件是最佳的視覺和感官體驗區域。當客戶看到明文件時，他們可以同時激發「視覺、嗅覺和觸覺感覺」等，並能在多個方面感受到餐廳的特色文化。
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
第七次排水衝突：使用店內音樂和口味來排水店內音樂，很多餐廳會播放，但很多餐廳是分散的，沒有系統規範，實際上，從早上到上午、中午、下午、晚上，可以根據品牌調性選擇不同的音樂。
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
第八個排水技巧：這種排水方式“創造了一個意想不到的體驗”。意想不到的體驗是指什麼？例如，許多餐廳沒有廁所，但麦當劳和肯德基基本上都有。例如，老魏鸡塊用於快餐，但在最新的老魏雞塊店中，有專業的化妝鏡供女性使用。這大大增加了品牌的声誉和顧客的粘性。
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
排水第十招：“存个人号”引流和风扇西贝莜面村用店长的个人账号给500万的顾客加微信，这样你可以直接接触到用户，也可以建立社群，让顾客参与活动、深度互动。
如何設計Store Number Plus粉末誘餌？可以使用：
(1) 礼品菜式
(2) 打折
(3) 餐飲外送
04, 自訂禮物
(5) 幸運抽獎 KING 餐。
在排水前，請確定設計一個排水海報。海報詳細介紹了您在添加朋友後可以享受的優惠。第二個是文字的設定，例如：「您好，我們店創辦人重視我們的服務和產品質量，所以我們會將我們老闆的個人微信放在每張桌子上，并添加我們創辦人的微信以便馬上使用。xxx 折扣。他會邀请您加入我們店裡的人群，並且您未來的餐飲訂單也有折扣。如果您向您的朋友群推薦我們，您可以得到 40% 的折扣，即您可以省下約 100 元，這非常划算。如果您被與您一起旅遊的人推薦，您們每個人都可以限制一個 40% 的折扣券，下次用餐時可以使用。這個促銷活動只持續一個月，仍然非常有價值。一個月後就不會再有這樣的活動了。讓顧客自愿添加您，并且願意為您推薦。
第十一個排水技巧：用「菜單介紹」進行排水。當顧客用餐時，在享受美食的同時，他們仍然在享受店內服務。必須考慮新用戶將遇到什麼問題，老顧客想要更多什麼服務，並在用餐期間改進服務。例如，為招牌菜和必點菜定制獨家說明，並介紹食用方法。
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
第十二招：用“会员充值饵”引流，设置会员充值饵引流。例如，如果饵料中包含的食量超过200%，可以享受店内消费免单，金额正常使用；充值时享受更低折扣；充值时获得奖励；活动；会员可享受某款产品超低价体验，如原价59元的菜品，成为会员后每次只需9.9元。
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
例如，西北麵村在推廣會員時有特殊的用語。上述是12家店面的操作和排水12招，每家都到位，這樣可以大幅提高顧客進店消费的率。很多次，食客投诉說顧客不進店消费，其實，是你們在排水準備上沒有做好。
