Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 Mijoz tarmoqlarini va o'rniga o'tishlarini nimalar bilan oshirish?
The first drainage trick: the door face signboard The door face sign is the most prominent place to put the most important information.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
The second trick of drainage: door window The shop window, which is located below the signboard, is the larger display area of the store, exposing as much information as possible to attract users.
Men quyidagi ma'lumotni qo'shish mumkin:
(1) Signature dish poster photos, such as photos of Ba Nu's belly, chef Fei's fried peppers, etc.
(2) Display of trust endorsements in the store, such as cctv recommendations, public reviews of five-star merchants, etc.
(3) Magazning eng yangi kampaniya malumotlari
(4) Agar shartlar mumkin bo'lsa, uni eshikda ko'rsatishingiz mumkin. Uchinchi sug'orlik usuli: commisar kiyimini qayiqqa olish uchun foydalanish. Boshqa ko'plab restoranlar commisar kiyimiga e'tibor bermaydi.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
Drainajningning uchun 6-ta usul: Ochiq faylni sugʻorish uchun Ming fayl. Ming fayl — bu eng yaxshi vizual va hissiy tajribaga ega joy. Xaridorlar Ming faylni koʻrganida, ular bir vaqtda "vizual, hidli va oʻrta hissiy nuqtalarni" mobilizatsiya qilishlari mumkin va ular restoranning xususiy madaniyatini koʻplab tomonlarda his qilishlari mumkin.
Şu anda, Ming dosyalarının iki tür düzenlenmesi vardır. Birincisi kapıda doğrudur, bu da alışveriş merkezleri için daha uygundur. İkincisi iç mekanlarda. Hem alışveriş merkezleri hem de sokak dükkanları kullanılabilir. Şef Fei'nin acı kızarmış eti kapıda yer alır, böylece müşteriler orada durabilirler. Ayrıca, Şef Fei sadece Ming Dang değil, aynı zamanda Ming Dang alanında birçok taze malzeme sergiler.
7-chi suvqotish: Mavjud bo'lish music va ta'm bilan suvqotish, ko'plab restoranlar qo'llaydi, lekin ko'plab restoranlar tarqalgan, tizimli talabqo'ymas, haqiqatda, do'kon musiqasi ertalab, ertasi, o'rtacha, kun oxiri, kechasi brend toni bo'yicha turli musiqa tanlash mumkin.
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th drainage trick: drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
Oʻnchinchi sugʻorish usuli: "Shaxsiy raqamni saqlovchi" sugʻorish va ventilatorlar Xibei Noodle Village doʻkonining shaxsiy hisobini foydalanib, boshqaruvchining WeChatida 5 million mijoz qoʻshdi. Bunga qilib, siz foydalanuvchilarni toʻgʻri ravishda yetkazishingiz mumkin va shuningdek, mijozlarni maxsus tanlovlar ishtirok etish va mijozlar bilan chuqur aloqada boʻlish uchun jamoat yaratishingiz mumkin.
Как разработать номер магазина плюс порошковое крючко? Можно использовать:
(1) sovgʻalash mahsulotlari
(2) taqsimlar
(3) à la carte food delivery
04, toʻyibar qoʻshimcha buyumlar
(5) lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
For example, Wangshun Court's fish head bubble cakes clearly introduced the six steps of eating fish on the menu and desktop stand. However, when the waiter puts on the signature fish head, he will still emphasize it and make customers feel that the service is value Over time, it has formed a reputation. If you are making hot pot, you can also actively help customers to order dishes. The user is not allowed to walk around when the user is dining. The staff should observe the needs of the users in the store in time, such as adding water to the water, and doing a good job of receiving services in the store.
İkinci drenaj hilesi: "Üye yükleme yemi" ile drenaj. Bir üye yükleme yemi kurun. Örneğin, yemek miktarının %200'den fazlasını içeriyorsa, mağaza içi tüketim muafiyeti yaşayabilir ve miktar normal olarak kullanılabilir; yükleme yaparken daha düşük indirimler alabilirsiniz; yükleme yaparken ödül kazanabilirsiniz; Etkinlikler; Üyeler, belirli bir ürünün ultra-düşük fiyat deneyimini yaşayabilirler, örneğin, başlangıç fiyatı 59 yemek için, üye olduktan sonra her seferinde sadece 9.9 yuan.
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
For example, when Xibei Noodle Village promotes members, it has special words. The above are the 12 tricks of operation and drainage of 12 stores, each of which is in place, and the customer entry rate will be greatly improved. Many times diners complain that customers do not enter the store for consumption, in fact, you have not done a good job of preparing for drainage.
