Why is your restaurant occupancy rate so low? Why do customers pass by your door and leave? Do you really use the restaurant itself to attract customers? Read this article to master the tricks of drainage in 12 stores. Learn the tricks of draining 12 stores in this article. As long as you follow the instructions, the restaurant entry rate will increase significantly.
1 如何提高客户到访率和转化率？
Le premier astuce d'évacuation : le panneau d'affichage de la porte Le panneau d'affichage de la porte est l'emplacement le plus évident pour placer les informations les plus importantes.
How is the signboard displayed? How is it presented? This is an offline store. How to display and present its most important information: Think about it. In fact, it is the same online. Likes, public numbers, and small programs, the difference is that the platform is online, and the information carrier is not a physical billboard and paper materials, but a web page.The same is how you should consider how to place and present the most important information, and the most important information. The important information is also: logo, name, price list, explosion models, new products, discounts, commercials, celebrity endorsements, payment entry, etc. Catering door signs should follow: the logo and name must be large enough, the signboards must have sales categories, the signboards are best to use intrusive colors (such as yellow, green, white, etc.), if the signboard is large enough, you can also put advertising slogans.
排水器的第二个技巧：门窗 商店窗户位于招牌下方，是商店较大的展示区域，尽可能多地展示信息以吸引用户。
Mau ke kumia i le taimi i le:
(1) Taimi o fefine o tagata iai, maualuga iai, e fai mo tagata o le aina iai, e fai mo tagata o le aina iai o Fei, e fai mo tagata o le aina iai o Ba Nu, etc.
(2) Display of trust endorsements in the store, such as cctv recommendations, public reviews of five-star merchants, etc.
（3）该商店的最新折扣信息
(4) If conditions permit, you can display it at the door The third drainage trick: use the clerk's clothing to catch the eye Many restaurants do not pay attention to the clerk's clothing.
The waiters are very casual. Besides the words of the waiter, "Welcome to visit, our family has xxx", they will not say anything else, you think, it is so ordinary without differentiation How to attract customers? First of all, the waiter's clothing must have invasive colors, such as the white clothing of Xibei Noodle Village, so that customers feel clean and assured, and Baru is yellow clothing, which attracts customers all the way.
The 4th drainage trick: change the title of waiter In the eyes of most people, the status of waiters is very low, but in fact, customers come to the restaurant to eat, we have to provide high-quality dishes, but also make customers feel worthwhile, then change the waiter name, you can increase customer trust. For example, Xibei's waiter is called "Mao Xiaomei", Baru's waiter is called "Maodu Hotpot Expert", Xiaolongkan hotpot is called "Longmeier", which looks kind and has a high sense of quality.
5th drainage trick: use posters, cultural walls, hanging flags to drain After the customer enters the store, the customer should be able to feel the spread of the restaurant as much as possible. The store's signature dishes, main specialty products and commitments need to be made into materials for display in the store. Such as the ground materials, the main image screen on the wall, posters, hanging flags on the ceiling, vertical advertising on the bar, etc.
第六个排水技巧：使用开放式文件进行排水。明文件是最佳的视觉和感官体验区域。当顾客看到明文件时，他们可以同时调动“视觉、嗅觉和触觉”等感官，他们可以在许多方面感受到餐厅的特色文化。
At present, there are two kinds of arrangements for Ming files. One is directly at the door, which is more suitable for shopping malls. The second is indoors. Both shopping malls and street stores can be used. Chef Fei's chili fried meat is placed at the door, so that customers can stand there. Besides, Chef Fei is not just Ming Dang, but also displays a lot of fresh ingredients in the Ming Dang area.
7th Drainage Coup: 利用商店内的音乐和品味来引流商店音乐，许多餐厅都会播放，但许多餐厅分布散乱，没有系统的规范，实际上，商店音乐从清晨、上午、中午、下午、晚上可以根据品牌调性选择不同的音乐。
Good music can make customers happy physically and mentally. Secondly, the taste of the restaurant is also a fatal temptation to attract customers, such as KFC's fried chicken flavor and Starbucks coffee aroma. It is said that in order for Starbucks to allow you to smell the aroma of coffee from 10 meters away, Starbucks never blocks the taste of coffee, just to ensure the mellow aroma of coffee.
8th Drainage Trick: Drainage that “creates an unexpected experience” What is an unexpected experience? For example, many restaurants do not have toilets, but McDonald's and KFC basically have them. For example, Laoxiang chicken is used for fast food, but in the latest version of Laoxiang chicken store, there are professional makeup mirrors for women. Greatly increase brand reputation and customer stickiness.
The 9th drainage trick: "Create a super menu" drainage How important the menu is, this goes without saying. So what is a super menu? The premise of the super menu is: strong guidance, strong display, and strong persuasion. We often go shopping in shopping malls and always receive menus from many restaurants, so how do your menus stand out from the many menus? The menu must be featured with recommended dishes, endorsement of trust, copywriting, must-order dishes, etc. For example, Chef Fei's menu of chili fried meat uses more than half a page to introduce signature dishes and trust endorsement copywriting.
排水第十招：“储个个人号”引流和风扇西贝莜面村用店长的个人账号给500万的顾客加微信，这样可以直接接触到用户，还可以建立社群，让顾客参与活动、深度互动。
How to design the store number plus powder bait? Can be used:
（1）礼物菜肴
(2) tōlaga (kāiga)
(3) à la carte food delivery Foua'i lelei o le fa'asaleana user pérdida de peso
04, fafine fakatamāta'ua tāufa'afafine
(5) Lucky draw king meal.
Before drainage, be sure to design a drainage poster. The poster details the privileges you can enjoy after adding friends. The second is the setting of words, such as: "Hello, our store founders value our service and product quality, so we will put our boss's personal WeChat on every table, and add our founder WeChat to get it right away. xxx discount. He will invite you to join our store crowd, and there will be discounts for your future meal orders. If you recommend us to the circle of friends, you can get a 40% discount, that is, you can save about 100 yuan, which is very cost-effective. If you are recommended by someone who travels with you, each of you can limit one 40% discount voucher, you can use it next time you eat. This promotion is only for one month, and it is still very valuable. There is no such event after one month Already. Let customers add you willingly, and refer you for you willingly.
Eleventh drainage trick: Drain with "Introduction to Dishes" While customers are dining, while enjoying the delicious food, they are still enjoying the in-store services. It is necessary to consider what problems new users will encounter, what services old customers want more, and improve the service during meals. For example, customize exclusive speech for signature dishes and must-order dishes, and introduce eating methods.
例如，王顺堂鱼头泡饼在菜单和桌面都明确地介绍了吃鱼的六步，但是当服务员端上招牌鱼头时，还是会强调一下，让顾客感觉服务有价值。时间长了，就形成了口碑。如果是做火锅的话，也可以主动帮助顾客点菜，用户不能在吃饭的时候到处走动，员工要随时观察店内顾客的需求，比如加水、做好店内的服务工作等。
第十二个排水技巧：使用“会员充值饵”进行排水。例如，如果饵料包含超过餐费200%的量，您可以享受店内消费免单，且该金额可以正常使用；充值时可以享受更低的折扣；充值时可以获得奖励；活动；会员可以享受某产品的超低价体验，例如原价59道菜，成为会员后每次仅需9.9元。
It is recommended that member benefits, such as: need to recharge 299 to become a lifelong member in the store, can enjoy steaks worth 59 once a month, can be directly picked up in the store, once a month can not be accumulated. Enjoy in-store product member discount prices, new product priority experience prices, exclusive VIP member services, and promote a VIP can also get 50% rebate. The transformation from ordinary stores to membership-based e-commerce stores will focus more on serving paying members. Before starting membership recharge, first develop a membership manual and member service introduction, so that users can stimulate conversion when they see the member service introduction even if the membership conversion cannot be promoted in the store; formulate the store member introduction speech, the store staff can be more natural Promote top-up membership services to users.
比如西贝莜面村在推广会员的时候，有专门的词，上面是12招运营引流的店长秘籍，每个都到位了，顾客进店率会大大提高，很多时候吃客抱怨说顾客不进店消费，其实你引流工作没做好。
